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CINET welcomes Oxwash (UK) as a new member!

CINET proudly welcomes Oxwash from the UK as a new member to its network!

Oxwash was founded in 2017 by Dr Kyle Grant, born out of frustration from the perpetually broken washing machines in his college laundry. Armed with just a bike and a backpack, Kyle started collecting and washing clothes for fellow students, this quickly snowballed into a growing on demand laundry business as interest grew. Oxwash is now fully operational in Oxford with an ever growing team and they are very proud of their shiny new state of the art laundry facility.

Oxwash is excited to grow into new cities, new countries and wash new things, they are venture-backed and rapidly iterating their technology along with their exceptional partners. They are developing a modular and rapidly scalable model that they will deploy into new cities across the UK as well as to other countries. Their goal is to eradicate the impact of washing on the world’s ecosystems whilst developing the ultimate in cleanliness and finish. They are determined to lead the charge and prove a closed-loop washing process and service is possible.

You can find more info on how to become a member on the CINET website.

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Road to Frankfurt. Meet the GBPA2020’s outstanding sponsors: BÖWE

After the successful pre-selections held in France, Indonesia, Southeast Asia, Benelux and Canada, The Global Best Practices Awards Program 2020 is advancing at a fast pace, towards the Final in Frankfurt, during Texcare International (June, 20th, 2020).

The Global Best Practices Awards Program (GBPA) concept is based on:

  • stimulating the implementation of best practice measures, service aspects, marketing and quality of the professional textile care industry
  • demonstrating PTC industry’s capabilities
  • providing a benchmark and platform for the new state of the art in modern professional textile care

Several international suppliers have joined The Global Best Practices Awards Program 2020 as Global Partners. For the coming period, we will present you week by week, the most outstanding Sponsors that have joined GBPA2020.

BÖWE Textile Cleaning – A company with tradition

Innovative ideas and continuous further development characterize BÖWE and have made the machine manufacturer known throughout the world. Until today the company supplies customers worldwide with high quality PERC and MultiSolvent dry cleaning machines.

The history of BÖWE started in 1945 with the foundation of the company by Max Böhler and Ferdinand Weber after the end of the Second World War. As suppliers for several cleaning companies they had the idea of developing and building their own dry cleaning machines. Five years later Böhler and Weber presented the first dry cleaning machine for garments. From that point on, a success story started and until today BÖWE delivers innovative and high quality machines to the market.

BÖWE is the only manufacturer in the field of dry cleaning machinery offering its customers the possibility of testing eight types of BÖWE dry cleaning machines with six different solvents in the in-house showroom. After choosing the desired combinations, the customers can read on digital meters the environmentally friendly consumption values in realtime.

Premium machinery

Top of BÖWE’s portfolio is its PremiumLine which comes in 12-30kg sizes and has many possibilities including a perc to multisolvent conversion option. The option is also available in the popular new iLine series which combines and shares the same technology used in the PremiumLine but takes into account cost levels without making compromises. Böwe’s range also includes the M70-multisolvent industrial machine. Their biggest machine in the portfolio is the 200kg option used, for example, by Lufthansa to clean  airline seats.

The company is run by Mr. Frank Ziermann, an experienced PTC manager with a engineering and sales background who became officially the owner an MD of Böwe in 2010. The company’s headquarters are located in Sasbach, Germany, but BÖWE’s operation in Shanghai (China) is also big, with 31 staff and is targeted to the Asian and US market. In Sasbach, it is located a the newly built laundry and finishing showroom that has been added to the existing Böwe showroom academy, that host 8 drycleaning machines of the Germany-based supplier.

Global Best Practices Awards Program 2020!

New! Here’s the Global Best Practices Awards 2020 Official Movie:

Global Sponsors:

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Does your company have what it takes? These are the Global Best Practices Awards criteria

CINET’s Global Best Practices Awards Program concept is based on:

  • stimulating the implementation of best practice measures, service aspects, marketing and quality of the professional textile care industry
  • demonstrating PTC industry’s capabilities
  • providing a benchmark and platform for the new state of the art in modern professional textile care.

On the ROAD TO FRANKFURT (June, 20th, 2020), CINET facilitates separate national and continent awards in 2019-2020 in collaboration with national partners, of which the winners are automatically nominated for the Global Best Practices Awards 2020: France, South America, UK,  Italy, The Netherlands, Indonesia, Russia, Canada, China and others.

The GBPA2019-2020 International Jury evaluates the participating companies upon the following criteria:

  1. Quality; Skills and knowledge are important to maintain professional textile care quality. A continuous quality that meets customers’ expectations is of the utmost importance. Training & education and labour policy are the basic of quality. Certification, if available, can enhance the quality approval of a professional textile care company.
  2. Sustainability; Implementation of best practices is the key for safe & sustainable processing. Using modern equipment, operation, optimal working methodologies enhance safe and sustainable professional textile cleaning and/or laundering.
  3. Business model & Service concept; Meeting customers’ demands of specific markets requires a clear business model for textile cleaning & textile service companies to offer the best value proposition. The right services, contributing to the ease and convenience of customers / end-users and fitting into the chosen business model is therefore important. Marketing is required to communicate the key message of textile cleaning / textile services.
  4. Innovation; The world is changing and so is the market demand, therefore innovations are important to cope with changing customer demands on quality and services, legislation and environmental requirements. What are the innovations of the textile cleaning / textile service company?
  5. Key-note; Own presentations, explanation, visualization and substantiating why the company should win the award.

Are you a retail textile cleaner? Or do you represent an industrial laundry? Does your company meet the best practices criteria? Showcase it among the best PTC companies worldwide. Contact CINET Secretariat (cinet@cinet-online.com) and ask a reply form for the GBPA2019-2020 competition.

The application process doesn’t require any fee and the main benefits of the participation are the following:

  • Free Publicity for all the participants in the World of PTC (Book 7)
  • The (World) PTC stage is yours! The chance (for the 40 selected finalists) to deliver a presentation in front of the International Jury and the international audience in Frankfurt, Germany on June, 20th, 2020 (during Texcare International 2020).
  • Massive PR which you can use in order to increase the turnover.

Global Sponsors:

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WOPCOM Blog: Wool in the aftercare market. By Ken Cupitt

Wool fibre is a natural protein fibre, which is used for the manufacturing of garments because of its excellent fire retardancy, stain-resistance, antistatic and odour control properties along with exceptional warmth and resilience. However, wool fibres extensively shrink during washing. To overcome this problem, wool fibres, especially those used in clothing, are frequently shrink-resist treated to make them machine-washable. A range of treatments have been developed over the years to make wool fabric felt and shrink resistant. Of all the treatments the chlorination treatment followed by coating with a polyamide-epichlorohydrin resin (known as chlorine-Hercosett treatment) is undoubtedly the most effective, and the cheapest shrink-resist treatment and it is believed that approximately 70% of all wool labelled as fully machine-washable is treated by the chlorine-Hercosett process.

Usually very bright colours cannot be obtained on wool because it does not start by having a white base, and it also yellows readily in sunlight, especially when wet. As a result, markets requiring vivid colours, bright whites and pastel shades such as women’s wear, baby wear, sports and leisure wear are dominated by polyester, nylon, acrylic and cotton, and are almost totally lost to wool.

Nonetheless, around 10% of the total world production of wool is bleached before sale.

At point of sale, some degree of brightness is desirable even if it is lost early during wear and a great deal of bleaching is carried out as a top-up whitening process in the “scour” which is the preparation process for wool. Normally Hydrogen peroxide is added to the last rinse in preparation and then some degree of bleaching takes place in the drier. This is done because the whiteness of scoured wool is taken into consideration in determining the value of the final fibre product before making up into garments.

Oxidative bleaching – In the fibre preparation oxidative bleaching usually gives the best whitening effect but oxidatively bleached wool yellows in use more readily than unbleached wool. Oxidative bleaching is usually carried out with Hydrogen peroxide or sodium percarbonate. Oxidative bleaching is also carried out in the presence of stabilisers, and activators. Oxidative bleaching always damages wool. – Bleaching with hydrogen peroxide can be carried out by batch or continuous methods, and at room or even higher temperatures. Why do they do this? Hydrogen peroxide is relatively inexpensive, does not release toxic chemicals or unpleasant odours, and does not cause corrosion of the preparation equipment making it a popular choice. The only by products released by this process are its de-composition into water and oxygen. When using hydrogen peroxide on fibres that are sensitive to oxidation, such as wool or cotton, damage can be, and in practice is usually, kept to a minimum provided that the bleaching is carried out carefully under the recommended conditions, in terms of pH, temperature etc.

Stabilisation of peroxide – Why do they need to add Stabilisers to wool bleaching solutions?

In the absence of stabilisers wool is yellowed by hydrogen peroxide. The reason being is that wool usually contains small amounts of transition metal ions that catalyse decomposition of hydrogen peroxide and prevent it from reacting with the wool. Stabilisers are metal complexing (sequestering) agents such as sodium silicate, EDTA and phosphates. Sodium silicate can be used as a stabiliser for peroxide bleaching because apart from its ability to sequester transition metal ions, it acts as a buffer at the proper pH of 10.5 -11.5, but insoluble deposits can be formed on the goods as well as on the dyeing equipment. These deposits can give the fabric a harsh handle, and may lead to unlevel dyeing, and many proprietary stabilisers used are formulated with complexing agents and buffers ‘built in’ and these consists of a combination of organic and inorganic salts in aqueous solution which enables acid hydrogen peroxide solutions to be used for bleaching wool at neutral or acid pH.

Interested in reading the whole Technical article? Register now and receive One month free access on WOPCOM platform! By using the coupon code LAUNCH at the registration form, you can have free access for 1 month in the platform.

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CWS acquires cleanroom laundry division of STAXS®

CWS Group  and STAXS® have reached an agreement on the intended acquisition of the STAXS® cleanroom laundry division by CWS. The transaction will incorporate all existing contracts with customers and suppliers. Services will remain unchanged and provided from the same facility as currently.  With this acquisition, the CWS Group, a complete system provider in the solution areas Hygiene, Workwear and Fire Safety, is further strengthening its position in the Benelux market. STAXS®, the Benelux leader in value added distribution of consumable products for cleanrooms in the Life Sciences industries, will fully focus on the cleanroom consumable market. Completion is expected to take place by the end of 2019.

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Road to Frankfurt. Meet the GBPA2020’s outstanding PTC showcases: Bel et Blanc (France)

The Global Best Practices Awards Program 2020 is advancing at a fast pace, towards the Final in Frankfurt, during Texcare International (June, 22nd, 2020). For the coming period, we will present you week by week, the most outstanding PTC showcases that have joined GBPA2020.

BEL ET BLANC – Passion for this beautiful job

What first characterizes Bel and Blanc is its know-how: a family business, now in the eighth generation in professional textile care. “Our know-how is transmitted from generation to generation with the same passion for this beautiful job,” says Marie Geoffroy, the commercial director. This state of mind reflects the relationship with all employees. The entire network is structured by city animators who permanently ensure a field presence with employees. It is a structured organization in terms of controls and team meetings to ensure cross-communication between the field and the administrative unit.

It’s always the first day

The network of stores is governed by an administrative unit that provides social services in connection with the accounting firm, a customer relationship service that allows customers to speak and follow up on their requests, an administrative service that manages all dry cleaning requests. The administrative unit has the opportunity to connect to all the cash registers of dry cleaners in order to ensure a technical follow-up or to help the partners. The management is close to the customers and partners, they try every day to invent new services to satisfy their customers. The company is constantly on the lookout for the best in terms of technology, equipment, innovation, regulations and communication. Their motto is every morning ” it’s always the first day ” in order to always keep a critical eye on each of their actions. Their staff policy is a daily accompaniment of the employees, through a participative management to be closer to their demands and well-being within the company.

100% wetcleaning process

Bel et Blanc chose to completely stop dry cleaning on its network. In order to reduce the amount of water use, they are sorting the clothes (heavy/light) (fine/thick) (dark/light) to optimize the use of the machines. They use Kreussler’s LANADOL process which complies with all criteria for awarding the “Blue Angel” environmental label. They use retention tanks for all their products and a check valve on the main water inlet. Pipelines were installed for extracting hot air from the dryers and each wastewater outlet is equipped with a lint filter. Compared with dry cleaning, the water-cleaning generated a 30% reduction in water consumption and 30% in electricity consumption. For all their dry cleaning they established a rejection agreement for the discharges of wastewater with each water service. In terms of recycling in the dry cleaning stores, they have set up a hanger collector, which allows them to recycle the hangers and put them back in circuit. 100% of the plastic sleeves used in dry cleaning  is replaced with 100% biodegradable sheath of potato starch. Because it is important to be eco-responsible for all actions that have an immediate impact on the environmental footprint. ”

Eco-responsibility

The company has lived through dry cleaning in 100% perchlorethylene for 35 years. But 5 years ago they have changed their profession, their know-how, by a technological sprint and training to become 100% wetcleaning. The have become experts in this process and wish to be the example, the flame, that will guide colleagues in the choice of environmental reconquest in the public opinion so that the business becomes a link of textile eco-responsibility. They want to create a uniqueness within the profession and be able to promote their know-how so that it becomes again a must in the consumption of French households. The dry cleaning needs to become trend, economic and ecological.

Strong features

  • Team meetings every 1st Thursday of the month outside the store around a café in order to communicate the information, the theme of the month, the promotions and the evolution of the companies to all employees and listen to their requests.
  • Every month a small journal “La gazette Bel & Blanc” to inform employees about the network, the tips of the job, and give voice to employees.
  •  Challenges: in order to animate the teams and business, they set up store challenges, which can be quantitative as well as qualitative.
  •  Collective performance: all employees have access to a bonus system on several themes in order to reward their daily investment.
  • Decrease in litigation by 2 versus dry cleaning, which today represents less than 0.05% of turnover excluding taxes.
  • Closer to customers: in partnership with PROBLANC, they are implementing home collection of customer furnishings to make life easier for the customers.
  • Dynamic communication: all channels are effective for communicating with consumers because each consumer is different and communicates differently.

JOIN GBPA2020

re you a retail textile cleaner? Or do you represent an industrial laundry? Does your company meet the best practices criteria? Showcase it among the best PTC companies worldwide by joining the GBPA2020. What’s in it for you?

  • Free Publicity for all the participants in the World of PTC (Book 7)
  • Personal exchange with likewise companies around the world for new ideas to new market area’s and business models.
  • The (World) PTC stage is yours! The chance (for the 40 selected finalists) to deliver a presentation in front of the International Jury and the international audience in Frankfurt, Germany on June, 20th, 2020 (during Texcare International 2020).
  • Massive PR which you can use in order to increase the turnover
Massive PR exposure globally for the Global Best Practices Awards 2018 participating companies

The application process doesn’t require any fee and there are 2 ways in which you can apply:

  1. Directly, via CINET Secretariat
  2. Via The National Pre-selection

Applying via CINET Secretariat.

Fill-in the reply form for the GBPAP20 competition which corresponds to your company’s profile: the reply form for the Retail Textile Cleaning (RTC) companies (download here!) or the reply form for the Industrial Textile Services companies (download here!). Once filled-in, the form will have to be submitted to CINET Secretariat (cinet@cinet-online.com) until the 1st of March, 2020.

Applying via The National Pre-selections.

Is there any Pre-selection event in your country/region? Keep an eye on the E-news section of the CINET website, get the form, fill it in and join the National Pre-selection in your country! The winners of the National Awards will be automatically nominated for the GBPAP2020 Final in Frankfurt and invited to come over to pitch their company!

Note: All the nominees from National Preselections are automatically submitted for the Global Awards Program, entering in the first selection of the International GBPA2020 Jury.

Global Sponsors:

 

 

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Road to Frankfurt. Meet the GBPA2020’s outstanding PTC showcases: Stomerij Van Hal (The Netherlands)

The Global Best Practices Awards Program 2020 is advancing at a fast pace, towards the Final in Frankfurt, during Texcare International (June, 22nd, 2020). For the coming period, we will present you week by week, the most outstanding PTC showcases that have joined GBPA2020.

Van Hal Dry Cleaning: passion for curtains!

Theo van Hal started in 1960 as a door-to-door salesman for Dry Cleaning Polkamp, his wife Diny had a dry cleaning shop. In 1962 they extended the network for Polkamp. Diny ran a cold store next to their house, this store is still in operation. In 1978 Theo and Diny start their own business, under the name Theo van Hal Stomerij. His son Alex was happy to help from an early age, and eventually took over the company from his parents in 1993 and started a dry cleaning on an industrial estate. Over time, Van Hal Stomerij has grown into a company that serves home decorators, the private market (through 175 service points and stores) and 80 partners in business community. There are 24 people working at Van Hal Stomerij.

Passion
All types of clothing and home textiles are cleaned in their dry-cleaning laundry. Cleaning curtains is a passion for Van Hal and they are proud to say that “they don’t give a shrink”. Other types of home textiles are also no problem. Cushions, bedroom textiles, but also crib and buggy upholstery and backpacks are cleaned with great craftsmanship by Van Hal.

Don’t give a shrink. Cleaning curtains is a passion

In addition, the company also works for business. Both corporate image clothing from, for example, security companies, as well as company waxes – such as work trousers, polos, shirts and other textiles – that have to be treated virus-free according to strict hygiene standards are happily cleaned. In addition, there is a personal laundry department; Van Hal has extensive experience in this area, and is therefore fully in line with the new developments in the field of Laundry On Demand. There have also two seamstresses for all the adjustment work.

Customization
Van Hal provides customized solutions. The company is large enough to handle everything and to invest in the necessary  resources. But at the same time small enough to keep all lines short and to listen to the specific wishes of each customer. This is of particular importance for SMEs; they choose Van Hal because they are not a number here. With Van Hal, exceptions to the standard service are no problem at all.

Motivated people ensure an excellent finish

Marketing strategy
The company recently opted for a clear marketing strategy. The corporate identity is not just a logo, there is a message behind it. At Van Hal no green or blue logo, or a logo with a washing machine, because (potential) customers associate that with cool, business and transaction-oriented. Van Hal wants to stay far away from that; the service is personal, despite the scale. There are even more plans to carry that out.

Customer service
The drivers and also the customer service employees are first and foremost Van Hal’s ambassadors. The employees form a super motivated team, which feels flawlessly when it is important that Alex or Susanne personally visit or contact a customer. Despite the size of the company, personal approach is one of the most important features. Van Hal is originally a small family business that has grown into a large, regional dry cleaner, while still retaining its individuality. Quality, and personal commitment and attention to every individual item that comes in.

Innovations
Van Hal continues to implement improvements and to review processes in all areas; that will never stop. Van Hal finds it interesting to see what is happening in the industry with, for example, various cleaning fluids. After some start-up problems, Van Hal can say that they are extremely happy with the investment in the Metalprogetti automatic sorting system. Sorting, buffering, packing and calling all 175 depots over 8 different routes is done with two carousels from Metalprogretti, supplied by Polymark and driven by the software from MyBusiness. They also look into the Lean principles in order to be able to apply further improvements in all processes, including by eliminating waste in everything they do.

Susanne van Hal is very happy with the automatic sorting system

Corporate Social Responsibility
With each important business decision, consideration is given to the impact of that choice. Can routes be merged or split? Because that perhaps would be much more sustainable. Can logistic partnerships be entered into to save kilometres and emissions? Awareness has also been created within the company; with efficient use of gas and electricity as a result. All lighting was replaced by LED lighting years ago. Energy consumption, which can easily reach 90,000 kW per year, can be easily reduced with relatively simple measures; the solar panels have already been ordered. In addition, they have at least one or two workplaces available for people who have for, several reasons, difficulty finding a job.

Social media
The importance of social media is recognized,  for Van it is a way to make the customer aware. “The customer really has no idea about what we already know and think is normal! Because we won the Sustainability Award at the Laundry Experience Event, the conversation about sustainability within our company and in our industry is now starting in our own environment.

Consumers simply do not know that professional washing is so much more sustainable than washing at home. Even our employees don’t realize that (yet). And there is a big task for us. Inform that customer! Make them aware that we – and with them – can contribute to reducing the plastic soup in the oceans. We can really make a difference. There is work to be done! ”

Future
Van Hal sees so many opportunities for textile cleaners, one can be specialized in so many different directions. Van Hal would really like to create a high care department, but certainly also sees opportunities in Laundry On Demand. They would like to have an ozonation room and there are opportunities in cleaning sneakers as well. But within the market that the company currently serves, there are plenty of opportunities to expand.

 

JOIN GBPA2020

re you a retail textile cleaner? Or do you represent an industrial laundry? Does your company meet the best practices criteria? Showcase it among the best PTC companies worldwide by joining the GBPA2020. What’s in it for you?

  • Free Publicity for all the participants in the World of PTC (Book 7)
  • Personal exchange with likewise companies around the world for new ideas to new market area’s and business models.
  • The (World) PTC stage is yours! The chance (for the 40 selected finalists) to deliver a presentation in front of the International Jury and the international audience in Frankfurt, Germany on June, 20th, 2020 (during Texcare International 2020).
  • Massive PR which you can use in order to increase the turnover
Massive PR exposure globally for the Global Best Practices Awards 2018 participating companies

The application process doesn’t require any fee and there are 2 ways in which you can apply:

  1. Directly, via CINET Secretariat
  2. Via The National Pre-selection

Applying via CINET Secretariat.

Fill-in the reply form for the GBPAP20 competition which corresponds to your company’s profile: the reply form for the Retail Textile Cleaning (RTC) companies (download here!) or the reply form for the Industrial Textile Services companies (download here!). Once filled-in, the form will have to be submitted to CINET Secretariat (cinet@cinet-online.com) until the 1st of March, 2020.

Applying via The National Pre-selections.

Is there any Pre-selection event in your country/region? Keep an eye on the E-news section of the CINET website, get the form, fill it in and join the National Pre-selection in your country! The winners of the National Awards will be automatically nominated for the GBPAP2020 Final in Frankfurt and invited to come over to pitch their company!

Note: All the nominees from National Preselections are automatically submitted for the Global Awards Program, entering in the first selection of the International GBPA2020 Jury.

Global Sponsors:

 

 

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WOPCOM Blog: Quality and Service. Are You A Quality Cleaner? By Ken Cupitt

Put this question to the vast majority of cleaners and very few would not make a positive response. However, after a period of many years, and following well over a thousand in depth quality audits in unit shops and factory operations, many cleaners would be horrified to see the blatantly obvious nature of some faults on garments awaiting collection that have been observed. This is not to say that cleaners do not make a real effort to establish good quality standards, most do, but do not have the essential systematic inspection procedures in place at all the critical stages in the process, to ensure the highest quality standards are achieved.

It is worth considering the impact that serious faults can have on your business revenue. Taking the case of a regular customer who has had their garment returned with an obvious stain that had been pointed out at reception on depositing the item; no explanation has been given for the unsatisfactory result on collection. The customer may be so disappointed that they then take the garment to a competitor who removes the stain making sure to inform the customer how easy it was! The original cleaner is unlikely to know why the regular customer was lost. Most cleaners will be familiar with this kind of scenario many having had garments returned to them from a competitor. Being realistic we need to ask ourselves how many of my complaints are my competitors receiving?

Making A Start
So how do we go about raising standards?
The first step is to establish what we mean by “Quality” There are many definitions such as “a degree or level of excellence” and there are of course the ISO quality management systems. From the point of view quality this represents not just our standards of cleanliness and cleaning, spotting and finishing but the overall level of service we deliver to our customers as high standards of cleaning. Stain removal and finish are unlikely on their own to promote ongoing improvements in turnover.

Untidy, poorly trained counter staff can, on their own, can lead to a serious loss of business and for some cleaners there is also a need to take a long hard look at their shop front. A drycleaners/wet cleaners shop must look like a place where clothes are cleaned!
Unfortunately some do not meet this simple criteria and many potential customers may be discouraged from entering by the outward appearance of their premises. It comes down to this if our shop is not clean and bright how can our customers be confident that we are competent to clean their clothes?
We are in the appearance business and if you really want to know how to sell cleaning services go and take a look at the cosmetics counter in almost any major high street store. The staff are all selling their products in terms of their personal appearance – we need to take a leaf out of their book.

Interested in reading the whole article? Register now and receive One month free access on WOPCOM platform! By using the coupon code LAUNCH at the registration form, you can have free access for 1 month in the platform.

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CleanEx 2020 Textile Care Industry Exhibition (UK)

CleanEx the only UK exhibition dedicated to the laundry, drycleaning and textile care industry will be held in 2020 in the magnificent Ascot Racecourse Grandstand – this awe-inspiring space provides the perfect display environment.

After four successful shows CleanEx has grown in recognition attracting buyers and exhibitors from across Europe and beyond. With visitor growth on average increasing by 25 per cent per show this is surely one show not to be missed!

Whether you are new to the industry or an old hand, CleanEx is the event that provides the opportunity to compare everything from washing detergents to the largest washing machines, calenders, feeders and folders – from drycleaning chemicals and sundries to the newest innovations in drycleaning machinery. With opportunities to see, first hand, all types of machinery in action.

MEG Events, the team behind the successful CleanEx, LADAs and the Hotel Housekeeping Honours – the Triple H awards – has gone into partnership with UK Housekeeping Association (UKHA) and are adding a whole new dimension to CleanEx 2020. Brand new event – Hospitality Expo – will take place at the same time as CleanEx 2020. Same time. Same venue.

Hospitality Expo is aimed at procurement managers, general managers and housekeepers from hotels across the country. Attendees will benefit from meeting with exhibitors at Hospitality Expo as well as take part in workshops and seminars aimed at the hotel housekeeping industry.

Hospitality Expo will take place on its own floor at Ascot Racecourse. So those visiting Hospitality Expo will also be able to walk the aisles at CleanEx 2020 and see what the leading industry suppliers there are exhibiting about their latest innovations, products and services.

Save the date: 26th & 27th April 2020 at Ascot Racecourse

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WOPCOM Blog: New Textile Care Market Emerging? Rental of Private Apparel, by Dr. Geert Böttger

The textile rental concept is meanwhile approx. 130 years old, and it has proven to be a successful business model in the b2b world. In the last years we have seen increasingly new businesses, which focus on the rental of private apparel – b2c. Most of the offers include free cleaning and some even altering to individual measures. Can this be an emerging market for professional textile care companies?

Most of the rental companies for private textiles are currently in Asia, most notably in India and China, and in the US (see table). Even apparel brands like American Eagle have established a rental business. You can browse the American Eagle offer as an interesting example under www.aestyledrop.com.

How it works
Most of the private apparel rental models work like this:
(1) the consumer can choose favourable styles online
(2) they need to subscribe to the service with a subscription scheme. These subscription schemes can be monthly flat fees for a fixed number of styles, or more differentiated packages, which tie the number of rented styles and time to different fees.
(3) the chosen items are sent to the customer, They can be new, or used, but need to be “like new”.
(4) after the defined time they can be sent back or alternatively the customer can buy the garment with a meaningful discount.
(5) very important: the customer doesn`t have to do the textile care, neither taking the garments to the dry cleaner, nor to launder them.

Changing Consumer Habits
These models are reflecting trends in society and consumer behaviour. They reflect and support changing consumer minds. The authors of the very recommendable McKinsey Report „State of Fashion 2019“ are stating two fundamental trends at young apparel consumers:
(1) Research shows that the average person today buys 60 percent more items of clothing than they did 15 years ago. However, consumers keep that clothing for only half as long as they used to. One in seven consumers consider it a fashion faux-pas to be photographed in an outfit twice. Simply put, young people today crave newness, and these cohorts are much more likely to embrace churn in their wardrobes.
(2) At the same time younger generations are more interested in sustainable clothing than older consumers. Rental, resale and refurbishment models lengthen the product lifecycle while offering the newness consumers desire.

We like to add here another aspect of consumer habits, based on several Cinet research overviews:
(3) Textile care is for private households increasingly a convenience service, which allows consumers to spend more time to higher valued activities in family life, career or hobby. Accordingly most of the rental models feature as a key pilar of the offer textile care for free, when returning the styles.

Interested in reading the whole article? Register now and receive One month free access on WOPCOM platform! By using the coupon code LAUNCH at the registration form, you can have free access for 1 month in the platform.

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