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WOPCOM blog: Recent changes in PPE regulation, by Dr. Geert Böttger

Recent Changes in PPE-Regulation

The PPE-EU-Regulation 425/2016 is effective since April 21st, 2018. It substitutes EU-Directive 89/686/EEC, and tightens the business with Personal Protective Equipment (PPE) substantially. Many textile service companies still need clear information. Here is our brief.

The most important points:
(1) Direct law in EEC-member states
The new regulation is effective as direct national law in all EEC – member countries in order to harmonize health and safety requirements.
This change has been done, because the now repealed EU Directive 89/686/EEC needed to be transferred to the national laws. That process had caused – according to the EU – too many misunderstandings and too different national laws. EU wanted to achieve the same rules for production and distribution in the internal market.

(2) Effective for all economic operators dealing with PPE
The new regulation assigns to „all economic operators in the supply and distribution chain the  responsibility to take appropriate measures to ensure that they make available on the market only PPE which is in conformity with this regulation“ (§ 12 of introduction to 2016/425). This includes also
– online and distance selling
– new products, but also used PPE
– imported PPE from outside the EU
– textile service companies working with PPE.

(3) Obligation of Suppliers/Manufacturers
+ technical documentation, declaration of conformity, and the  information to whom the PPE has been distributed, need to be stored for 10 years
+ products have to be controlled (sample)
+ declaration of conformity needs to be tagged at PPE, or a download link has to be offered, which leads to the declaration for the product
+ all applied norms must be indicated exactly
+ all products have to have the producers or importer registered trade name or registered trade mark and the postal address
+ documentation of the complete value chain is mandatory to ensure traceability of PPE
+ an exact assessment of health and safety risks must be provided, which the PPE should protect for
+ Distributors and importers might be involved in market surveillance tasks carried out by the competent national authorities. They must provide all necessary information relating to the PPE concerned
+ if the PPE is not conform, the supplier has to inform market surveillance authorities and has to take appropriate actions

(4) Obligations of Trade and Textile Service Companies
Wholesalers, retailers and textile service companies need to involve themselves more under the directive
+ they need to check, if the producers or importers registered trade name or registered trade mark, the postal address and the CE mark are attached to the PPE
+ they have to check, if producer or importer have provided all necessary technical documents, manufacturers information and declaration of conformity. This check needs to be documented
+ Suppliers and buyers need to be known to help market surveillance authorities in case of need
+ all documents need to be stored for 10 years
+ in case of products, which are not conform, appropriate actions of correction need to be implemented and market authorities have to be informed

(5) Textile Services as Manufacturer
Basically Textile Services are viewed as distributors and providers of PPE. However, they adopt manufacturer – status and related obligations,
– if the economic operator places PPE on the market under his own name or trademark
– if the economic operator modifies a product in such a way that compliance with the requirements of this regulation may be affected. That can happen via repeated washing and refunctionalisation processes.
(6) Prolongued EC type-examination certificates
EC type-examination certificates based on the old 89/686/EEC remain valid until 21 April 2023 unless they expire before that date. Thus bottlenecks at certification bodies and time pressure in safety issues should be avoided.

Complete text in your language
If you want to study EU Regulation 2016/425 in your language, go to:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0425.

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Read the PTC industry expert view from Tim Maxwell, President of GreenEarth: Innovation in cleaning technology serving needs of tomorrow’s consumers

It’s been said that ideas are the natural born enemy of the way things are. And of course, given that, it is the consumer who is the natural born beneficiary of ideas.

Consider the world in 1800. The population was 1 billion and Rev. Thomas Robert Malthus had just published an essay on the Principle of Population. In it he postulated that unchecked population growth is exponential while the growth of the food supply was expected to be arithmetic.

And of course, he was fairly accurate as it relates to the population growth. Our world’s population reached 2 billion in 1927, 6 billion in 1999, and currently in 2015 totals some 7.3 billion.

Each of those 7.3 billion people are consumers to some degree. And while there are various segments to the total consumer market, with some in the position to consume luxury products and others that are not so fortunate, all consumers are required to purchase food, clothing, and shelter, the basic necessities of life.

Rev. Malthus was concerned about whether or not the world’s food supply could provide the exponentially growing world’s population with an adequate amount of that necessity. But he certainly could have been equally concerned about the two other necessities, clothing and shelter, as well. For his same argument that the growth of the food supply was arithmetic could have also been applied to the growth of the world’s supply of clothing and shelter.

We are fortunate that 225 years later, after growing from the 1 billion people of Rev. Malthus’ time to the 7.3 billion people of today, most of the world’s population is able to procure food, clothing and shelter. And while there are unfortunately geographic pockets of poverty where that is not the case, the necessities of life are available from those who produce them in a high percentage of the cases.

How is that able to be done? How have the producers of food, clothing and shelter been able to grow the supply of these necessities at a rate equal to the exponential growth of the world’s population?

 

New ideas of serving the consumer

Clearly this could not have been done had the world stayed the way it was in 1800. During those 225 years, new ideas allowed innovations to be developed so that the producers could grow the supply faster than the way it was being done. And while these new ideas undoubtedly faced opposition from those who were doing it the “current way”, if the new way ultimately served the consumer, it prevailed.

Many of today’s new ideas revolve around serving the consumer both directly and indirectly.  For many of today’s new ideas not only enhance the efficiency of the production of the goods and services being provided, but they also do so in a way in which the sustainability of the earth’s resources are also enhanced. Given that the definition of sustainability is to act in a way that adds to rather than harms people, the planet, and the “profitability” of the effort, ideas which allow for the more effective production of goods and services while at the same time are truly sustainable allow exponential benefits. And in this way, really do serve the consumer directly and indirectly.

As it relates to the basic necessity of clothing, most of the new ideas over the years have focused on the garment manufacturing process. For some time, clothing retailers have considered the sourcing of their raw materials, the manufacturing of their garments, and the logistics of moving their stock to their retail outlets as their principle supply chain.

 

The life cycle of garments

However, in the last decade, garment retailers and garment manufacturers have begun to consider the Life Cycle Assessment of the garments they sell and are now considering the after care of their garments in that equation. Thus the end to end supply chain in the clothing industry has extended through both the way the garments are cleaned and the way the garment are disposed of.

As a result, all of us in the professional textile care industry are part of the clothing supply chain. And as such, all of us are fortunate to be able to positively impact one of the basic necessities of life by applying new ideas for both the processing that we are providing and the way we can do so in a more sustainable manner.

There is one basic premise that underlies “the way things are today” in today’s society with regard to the after care of garments. And that is “laundering a garment is automatically more cost efficient and more sustainable than dry cleaning a garment and thus is always the preferred method of care”. In some ways, this basic premise may be Malthusian in nature. For it makes some fundamental assumptions about washing with water versus washing with a chemical.

For instance, it assumes that water is readily available and is inexpensive. It assumes that washing garments in small quantities uses less energy than washing garments in large quantities. And it assumes that all chemicals used as a solvent are more dangerous to the environment than is water.

But what if there were a new idea — the idea that tomorrow’s consumers can be provided with clothing after care in a process that is not based on water but rather is based upon sustainable chemistry? What if the one basic premises that underlies “the way things are today” could be altered to serve the needs of the consumers of tomorrow?

How could it be altered? Consider the fundamental assumptions upon which this premise is based versus what is the case today:

  • In many geographies, water is not readily available and therefore is not inexpensive.
  • The energy per garment associated with washing garments in small quantities, including the energy of treating the down-the-drain water involved, exceeds the energy per garment associated with dry cleaning the garment in large quantities, including the energy of treating of the waste streams involved.
  • Washing with water includes washing with the detergents added. One chemical fluid has been demonstrated to be environmentally non-toxic when measured in the real world environment rather than estimated in computer models. This chemical solvent in the closed loop dry cleaning process is at least as safe for the environment as is water and is perhaps safer when considering the “down the drain” water/detergent effluent.

Liquid silicone as the alternative

In 1999, three dry cleaners searched for an alternative to perchloroethylene that could be incorporated into a process that was fully sustainable. After examining all of the then-available possibilities, they chose liquid silicone as the alternative based upon its chemical properties.  Thus began a 16 year effort to provide the after care industry with an alternative not only to perc, but to water as well.

As with all new ideas, those in the industry who were doing things in the same way as the prior generation fought the idea that the concept of sustainability, where less is more, should be adopted. Most suppliers to the industry were being paid based upon the amount of chemicals, filters, and the price/complexity of the machines they were selling to the industry. The salesmen for these suppliers were the gatekeepers of the “way things are” and fought against a licensing business model where using less of any of these items was being championed.

Over time, through the efforts of many of the early adopters of liquid silicone, there were many opportunities uncovered to enhance the dry cleaning process in a way that minimized the resources being consumed during the process and that took advantage of the chemical characteristics of the liquid silicone dry cleaning fluid. As a result, the sustainability of the process was continually refined and enhanced.

What were these enhancements that allow for optimized sustainability? Here are some of the primary ones that have been incorporated into the methodology being utilized:

  • As perc was de-emphasized in the industry, virtually all of the dry cleaning manufacturers elected to design and build “multi-solvent” dry cleaning machines. This allowed any of the alternative solvents to be used in the machine, allowed the machine manufacturer to zero in on one design thereby reducing their cost to manufacture and stock machines, and required that the machine be suitably complex to have each solvent operate properly within the machine.

However, this machine complexity adds to the cost of the machine when compared to a machine that is configured to operate with silicone only. For example, silicone has no odor; therefore all of the deodorizing features are unnecessary.

  • Liquid silicone is chemically inert. Rather than solubilizing impurities into itself, impurities are carried by the detergent and dry cleaning fluid to filtration. Thus, distillation and all of the costs associated with it (the still itself, the energy to run the still, the labor to operate the still, the costs to remedy improper still operation, etc.) might be eliminated.
  • The food industry uses bleaching clays as its filtering medium in many applications.  Because of its chemistry, liquid silicone can use similar clays as an effective filtering process thereby eliminating the costs associated with cartridge filtration and the environmental costs associated with their disposal.
  • The waste stream associated with clay filtration is powder rather than liquid and can be disposed of safely without hazardous waste hauling (independent laboratory testing confirms this). Thus the hauling and disposal costs and the environmental costs associated are greatly reduced.
  • Because of its non-reactivity in the atmosphere and therefore does not contribute to the formation of smog, liquid silicone has been designated as a non-Volatile Organic Compound by the U.S. Federal Environmental Protection Agency. This exemption is significant in that it eliminates the need for getting any permits in many locales when liquid silicone is used and at the same time enhances its sustainability profile. Although in Europe liquid silicone is considered a Volatile Organic Compound based on the evaporation properties.

As the issue of sustainability has become of more concern, and because of these sustainability advantages, many of society’s stakeholders associated with our industry have mandated or recommended the GreenEarth dry cleaning process. These stakeholders include landlords and property owners, garment manufacturers, garment retailers, financial institutions, and consumers.

If we as an industry are to survive into the next generation of consumers, we need to find ways to add value to our service offerings. Contrary to society’s current premise, there are significant sustainability advantages available to us that offer our industry the opportunity to add value and to introduce new service offerings that compete with and challenge today’s after care model.

You can access all 555 (and still counting) articles and you can order The World of PTC Books on WOPCOM!

 

 

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Read the PTC industry expert view of Peter N. M. Wennekes, President of CINET: Up to 50% PTC market growth in just 5-10 years!

The last couple of years CINET carried out a vast number of research studies. These studies covered PTC market assessments, business drivers, applied and scientific research on (new) technologies, innovation, legislation and bench mark studies. They involved all major PTC markets around the globe. The main results were laid down in documentation and publications in the series “The World of PTC”. The studies indicate an accelerated pace of PTC innovation and new applied technologies, resulting in a tremendous increase of market potential and opportunities. The future is not about decreasing markets but about grasping market opportunities, developing new innovative business models addressing current, but most of all new target groups and (potential) clients.

The Volume 5 edition presents the results of extensive market research on (the need for) new PTC business models. Increase market penetration in BtoB markets, address opportunities of implementing new technologies and above all, focus on massive consumer markets with mass customization business models. Today’s available processing and online communication technologies allow a strong decrease in cost price of many textile services, delivering higher quality products to personal needs. New generation consumers will open up exciting new business potentials, with a calculated turn over increase of up to 50% in the next 5 – 10 years.

We wish you all success in setting up new businesses, inspired by the showcases presented in this book. CINET will be glad to be of service whenever or where ever needed.

You can access all 555 articles (and still counting) as well as ordering your copy of the full World of PTC Book series by registering on WOPCOM!

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Scientific studies: Professional textile cleaning; up to 3 times more environmental friendly compared to domestic laundry

Sustainability is a basic value for professional textile cleaning. In the past different projects are set up commissioned by NETEX partnering with CINET resulting in measures and work methodologies that can guarantee a safe, sustainable and environmental friendly professional textile cleaning operation. With the implementation of these “Best Parctices” the professional textile cleaning is a very sustainable industry.

 

Environmental impact analysis

To determine the environmental impact of state of the art dry cleaning operation according to the best practices, Dutch research institutes TKT and TNO executed several studies, commissioned by NETEX partnering with CINET [1, 2, 3]. A scientific study is performed by TKT and TNO on the environmental impact of domestic textile cleaning compared with professional textile cleaning [1, 2]. The most important result is that the environmental impact of professional textile cleaning is 2 to 3 times lower compared to the impact of the average domestic laundering, when best practices are applied.

Recently a review report is published on water and energy consumption of domestic laundry worldwide, by TKT and professor Stamminger of the Bonn University [3]. The data from this report is used to check and review the results of the environmental study as performed by TKT and TNO [1, 2, 4].

The environmental impact of domestic textile cleaning has been compared with professional textile cleaning on ten different aspects, amongst which exhaustion of resources, human toxicity, acidification and climate change. In the study, the following processes are compared:

  • Domestic laundering
  • Professional cleaning and drying with PERC
  • Professional cleaning and drying with HCS
  • Professional cleaning and drying with IPura HCS
  • Professional cleaning and drying with IPura Siloxan D5
  • Professional cleaning and drying with Siloxan D5
  • Professional cleaning and drying with Solvon K4
  • Professional cleaning and drying with Wet cleaning

The study is taking into account:

  • The environmental impact of used energy sources during cleaning and drying
  • The impact of the production of the used products and materials
  • The impact of the emissions during cleaning and drying (including waste water treatment)

What is excluded from the study is the possible pre- and after treatment of garments, the impact of the surrounding area on the process and the impact related to the production, maintenance and discharge of the equipment itself.

In this study, the method of shadow costs (expressed in euro’s) of every environmental effect is used to make them comparable. For this analysis, Simapro software and the Ecoinvent databases are used to determine the effect and express the environmental effects in euros. The results are shown in figure 1.

Figure 1: Environmental impact of professional textile cleaning compared with domestic laundering [2]

The environmental impact of domestic laundry is relatively strong influenced by the drying process used. When more laundry is dried in a dryer, the environmental impact will increase. Currently, on average, 46% of the domestic laundry in Western Europe is dried in a dryer. This percentage is increasing over the time. More and more households have a dryer at their disposal. From the household who own a dryer, the dryer is used in 72.5% of the cases to dry the textiles [2].

 

Energy and water use for domestic laundering in Europe

The average data of energy use for washing and drying in several European countries are presented in figure 2.

Figure 2: average energy use domestic cleaning in kWh/kg, Netherlands [2] other [3]

There are significant differences in energy use for domestic cleaning between the different countries in Europe. The differences in the laundering energy consumption are mainly due to the higher washing temperatures in Scandinavia and East Europe compared to West Europe and especially South Europe [3]. The differences in the drying energy consumption are mainly due to the different drying processes applied. In South Europe the laundry is mainly drip or line dried outdoors. In West Europe and Scandinavia a dryer is much often used for drying the laundry [3]. In East Europe the use of a dryer is relatively low, the laundry is mainly line dried indoors in heated rooms. The heating of the rooms will lead to extra energy consumption for the drying process due to the extra energy that is required to evaporate the water. The water consumption in Europe is around 11-12.2 l/kg with a load of 3.7 kg. the water consumption is strongly depended on the machine load [3].

 

Innovations and sustainable developments

The following innovations have significantly contributed to the relative low environmental impact of professional textile cleaning:

  • Innovation of machine technology have reduced the consumption and emission of the solvents significantly. This resulted is a strong decease of the environmental impact of professional textile cleaning.
  • Innovation of cleaning processes have resulted in alternative technologies to clean the textiles. Developments of alternative solvents and professional wetcleaning have contributed to a lower environmental impact.
  • Additionally there is a synergy between dry cleaning and laundry due to the ability to reuse the cooling water of the dry cleaning equipment for the laundry process. This reduces the energy consumption and the environmental impact even further.
References
A.W. Wypkema, R. N. van Gijlswijk, Duurzaam reinigen. Vergelijkende analyse van de milieubelasting van textielreiniging bij huishoudens thuis en bij professionele reinigers, TNO-rapport, maart 2010
A.W. Wypkema, R. N. van Gijlswijk, Duurzaam reinigen II. Vergelijkende vervolganalyse van de milieubelasting van textielreiniging bij huishoudens thuis en bij professionele reinigers, TNO-rapport, april 2012
H. Gooijer, R.Stamminger, Sustainability of domestic laundering, 25-11-2015
H. Gooijer, Review Benchmark Sustainability Textile Cleaning 22-12-2015
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Global Awards business case: Fliegel Textilservice; ‘ Five-Stars’ Non-Stop Textile Service (Germany)

The below article is a copy of one of the 100 Global Best Practices Awards business cases from 2016 on the World of PTC Community (WOPCOM) knowledge database (>550 articles in total). Want to read more business cases on best practices applied worldwide? Just register here.

 

Market Area: Hospitality (hotels)

Fliegel Textilservice started with an exceptional business model: first, acquisition of hotel assignments, second, building up a laundry. Unbelievable, but it worked; a textile service for five stars hotels! Hotel textiles delivered within 24h and seven days a week, a new cutting-edge dimension to the metropolitan service of Berlin. Furthermore, five star concepts are present at Fliegel’s in all areas.

 

‘Five Stars’

‘Five Stars’ is a mission statement at Fliegel Textilservice, including the organization of events. Fliegel is focussed on hotels and invests heavily in target group marketing, for example in conventions for housekeepers. The Fliegel convention took place as “Fliegel, meeting and enjoying 2014” in the Radisson Blu Hotel in Berlin. Keynote speaker Edgar Itt, Olympic bronze medallist of Seoul 1988, explained how to overcome even private obstacles for success. The local media informed about the event organized for 90 hotel housekeeping managers coming from Berlin, Magdeburg, Leipzig and Rostock. An example out of a number of exciting special activities by Fliegel.

By standard, being different, Fliegel Textilservice organizes golfing tournaments, motor cycle tours or e.g. a summer inauguration-party for the new headquarters in Berlin-Neukölln. Yearly organized housekeeping-events are well received, offering networking possibilities amongst colleagues, interesting presentations and the rewarding amenities of being guest at a first-class hotel. Pictures can be viewed on the Fliegel website.

 

Housekeepers as liaison officers

Moreover, every month Fliegel organizes a regular’s table for housekeeping-managers. Franz-Josef Wiesemann, CEO of Fliegel Textilservice, is convinced of housekeeping-managers being the main liaison officers communicating between textile service companies and hotels. “They are able to evaluate best our performance”, he emphasizes. Regular’s tables are set at one of the participating housekeeping-manager’s hotel, which is introduced on that occasion.

A small attention at Christmas time is the personalized Christmas calendar by Fliegel’s, filled with classy Lindt-chocolates. The cover photo shows the 15 employees of the Fliegel’s logistic headquarters. They are acquainted with the housekeeping-managers by telephone contact. From the start, confidence and reliability have been the basis for success at Fliegel Textilservice. Fliegel received the WRP Star 2014 for outstanding marketing.

 

History

Fliegel Textilservice was founded by Wilfried-Udo Andree and Hubert Emming, one notary, the other banker. Hubert Emming started to offer something nobody had before in Germany: a laundry service 24h a day, 7 days a week. That was a service no other competitor could deal with. “They had adapted their service to the standard 5-days-a-week working hours”, Franz-Josef Wiesemann explains – former executive director of Deutsche Bank. In 2003, after Hubert Emming had passed away, he took over the general management of Fliegel Textilservice. August 1992, a production plant was launched in Nowe Czarnowo, Poland – with a production of 500 kg per day and 20 employees. Within 23 years, production of Fliegel Textilservice rose to 120 – 140 tons daily and 900 employees.

 

Networking with Servitex

Since 2008, Fliegel Textilservice is member of Servitex. Servitex conjoins economically independent textile service companies, specialized on hotels and hotel chains. The new office building of Fliegel Textilservice, located at Weserstr. 118, also hosts Servitex headquarters and chairman Karsten Jeß. Karsten Jeß generates framework contracts destined to hotel chains for all Servitex members in Germany. With a 35% share of turnover in the group and three production facilities, Fliegel Textilservice is an important partner of Servitex. The Fliegel facility located in Leipzig is also member of DTV, the German textile service association.

Interested to read more of these type of articles? Register now for WOPCOM!

 

Reference: WRP 10/2015, p. 30/31.
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Global Awards business case: CD One Price Cleaners; Listening to customers! (USA)

The below article is a copy of one of the 100 Global Best Practices Awards business cases from 2016 on the World of PTC Community (WOPCOM) knowledge database (>550 articles in total). Want to read more business cases on best practices applied worldwide? Just register here.

 

Market Area: Retail

CD One Price leads because they listen to customers and act accordingly. Customer feedback is proof success at delivering an awesome customer experience by “making it right” for each customer and utilizing improvement feedback. Consumer research identifies solutions to customer problems and needs. Second, CD analyses data for corporate operational, marketing and growth plans. Frequent themes are developed into initiatives. Third, feedback shapes creating a customer-first culture by seeing business through customers’ eyes, guiding “wow” customer experiences, building the foundation for services and pricing, and notifying CD of need to change. The data is a major driver of team efforts to improve performance.

Brand pillars are trust, convenience, value and customer retention achieved by delivering exceptional service and listening to consumers’ suggestions. CD’s model is volume, efficiency, revolutionizing customer experience, guaranteed quality and same-day service at one low garment price.

 

The advantages of listening to customers

360 Consumer Feedback is industry unique, actively soliciting feedback from every store and every customer via a 2-question, post-purchase (quarterly) e-mail, to encourage, manage and act upon customer responses. Rated from 1 to 10, complaints and suggestions are opportunity guides. Feedback: 1) provides measurement metrics, 2) identifies common themes, 3) motivates staff, 4) improves retention, and 5) Improves reputation.

Question #1: how likely are you to recommend CD One Price Cleaners to a friend or business associate?

Question #2: “How could we improve?”

CD’s Innovations Process Idea Pipeline includes: Company-wide ideation every Friday (1 month), employees, franchisees and vendors create and discuss customer experience improvement. Soliciting consumer feedback to rank ideas, explaining likes/dislikes and adding ideas. Business models/concepts incorporating highest ranked ideas presented to consumers for feedback and ranking. In-store testing of best ranked ideas/concepts, i.e. route apps, express service and store of the future.

 

The advantages of listening to employees

CD trains their staff on equipment, safety/security, and regulations. Position coursework is assigned and cross-training offers additional compensation for certified knowledge, application, and skill level. Live and on-line courses teach and reinforce learning. Custom processes achieve constant throughput. Five strategic inspection points optimize quality. “The Net Promoter” provides: 1) Understanding customer’ feelings, 2) Ways to better meet their expectations. Yearly founder store visits to discuss employees’ working environment and needs prompted many improvements. Employees are grateful to be heard, yielding better job satisfaction, retention, quality and customer service.

 

Environment 

CD works with manufacturers, processes, equipment and EPA/OSHA. Preventative maintenance is monthly/quarterly/annually for equipment optimization. The equipment services department responds to issues immediately preventing escalation. Weekly leak detection, solvent monitoring/inventory, purchasing and waste removal reduces solvent and waste. Target mileage is 1200 pieces/gallon PERC, 2000 hydrocarbon, 3000 Ipura with variances addressed. 3,000,000 hangers yearly are recycled. Chillers switched continuous city water to closed loop. Softeners lower chemical usage. Water pressure booster pumps reduce cycles. Gas dryers (during no-pressing) and tankless water heaters reduce boiler demand. Better chemistry moved wet-cleaning from 0% to 60%-80%. Programming maximizes solvent for subsequent cycles. Operating checklists catch minor adjustments reducing reactionary problems. Daily still cleaning and filter wicking aid distillation and solvent recovery. Zero-Waste reduces hazardous transport. PERC guidelines are applied to DF2000 and CD plans PERC-free status long before Illinois’ 2030 requirement.

 

One message at a time 

Integrated marketing promotes one message at a time. Example: Clean & Fold Laundry introductory campaign featured digital display and search ads on mobile, web and tablet channels, targeting 3-5 miles around stores, including:

  1. Drycleaning Baseline paid search: Google search (branded + generic)
  2. Store paid search: Branded
  3. Clean + Fold paid search: Google (branded + generic)
  4. Hulu – 30 Non skippable video streaming. Geo-targeted
  5. Pandora – 30 Audio and display ads streaming music customized by listener. Geo-targeted.
  6. YouTube Video (Clean + Fold) – 30 local and market-wide.

Also featured video ads online, TV, billboards and agency produced PR:

  1. Comcast Spotlight Cable – 30 (ESPN, A&E, Comedy Channel, Home & Garden, etc.)
  2. ABC News: 15 “Donut” spots Morning/Evening
  3. OOH Clear Poster Boards: (10’ x 22’) geo-targeted.
  4. Store Merchandising support included exterior/interior and “coming-soon” digital signage, trade-up/conversion offers and service information cards.

 

Better Way

Same-day service requires processes designed to deliver quality and volume quadruple the size of typical cleaners’ sales. This means that 10 times the amount of pieces will be processed per hour, comming down to 200 garments drycleaned, pressed, inspected and bagged and 100 garments laundered. On-site cleaning controls process, equipment, garments, and people, key to service guarantees. Quality controllers inspect six times before bagging/racking. Flaws are immediately corrected. Checklists govern process, quality, and consistency. Teams chosen for people skills and work ethic, are trained to excel always seeking better customer experience. DLI certified Training Manager trains company/franchisee personnel with LMS (Learning Management System). Stores are visited quarterly by corporate Field Consultants to: 1) provide positive employee experience, 2) ensure exceptional customer experience, 3) measure plant condition, 4) review compliance, 5) measure quality, and 6) assist planning continuous improvement. Franchisees accompany Field Consultants for maximum benefit.

 

History 

Founded in Chicago in 2001, CD One Price Cleaners currently has 34 locations. The company is expanding, stores are large, bright, clean and modern with 4-5 counters per store. No wall separates production, so customers clearly the pace and dedication of people diligently cleaning, sorting, tagging, pressing and packaging.

 

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