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Meet the GBPAP18’s outstanding PTC showcases: Pierotti Laundry Network Group (Italy)

For the coming period, we will present you week by week, the most outstanding PTC showcases that were officially nominated for The Global Best Practices Awards Program 2018. The profiles of these companies are also present in the WOPCOM platform, which you can access here.

Pierotti Laundry Network Group (Italy)

The wellness center for garments!

Cleaning, courtesy, affability and recognition: in Pierotti’s centres the customer is not a number, but a customer, with his needs different from any other. The customer enters a clean and pleasant environment, the quality of the reception is also an index of care: for the customer, for his needs, for his clothes. The service aims to return the garments to customers not only perfectly clean, but also with a clean appearance, by trying to eliminate the fact of having to tell the customer “that stain did not come”. If there is a risk of affecting the garments, this fact is said to the customer from the beginning.

Pierotti’s main facility in Gubio, Italy

The company also provides small and large repairs, invisible mending and anything else the textile needs to return “as new”. It is no coincidence that the customers define the business as a “Wellness Center for their garments”. Not to mention the home service, which, through an online app, in some situations can be very valuable for the customer.

State-of-the-art functionality

The drying times are automatically checked by the devices designed for this purpose and installed on the dry cleaners.

In the dry cleaning, chemicals that are used are from the best brands and dosed by automatic pumps.
As far as water washing is concerned, the entire operation uses products from the best brands that can supply with dosing systems. Regarding the loading of the machines is concerned, the maximum load level is never exceeded, checking that the dry items placed in the drum never exceeds the level of half drum. The distiller is cleaned every day.

A continuous focus on innovation and new technology

The innovation is a continuous process, since the company has replaced the last 2 perc washing machines in 2018 with hydrocarbon solvents. Each of Pierotti’s centers is equipped with a sanitizing booth with Ozone as well as an entire room for sanitizing in the centralized laboratory where rugs, mattresses and sofas are sanitized. Italy

Customer first

As far as the one can be expert in shrinkage, this can happen, especially with “fashion” fabrics, with synthetic components or incorrect labels, that a garment will be ruined after treatment. For these circumstances, Pierotti has a designated person who handles this type of problem for all the units. First trying to find a solution with the manufacturer of the garment and then possibly using the insurance coverage for the reimbursement of the same value.

Premium quality service

The services are almost endless, ranging from dry cleaning, wet cleaning, ironing, service for shirts, “high quality” linen ironing service, washing of water-based carpets on a horizontal level, cleaning of leathers and furs, washing of mattresses, armchairs, sofas and duvets, curtains, washing shoes, work wear, carpets, towel-rental service, boat sails, gazebos, verandas, as well as sale of detergents and accessories.

A Customer friendly environment

Continuous communication with the customer

The communication with the current and potential clients is a critical success factor. The company has created an app for booking the home service, which enables direct communication to the customer when his garments are ready, promotions in progress and any other communication messages.

Each of the stores is equipped with monitors that continuously project all the various phases to which the garments are treated as well as the promotions in progress to much more. In this way, the customer who comes to the store, during moments of waiting, becomes curious and watches the movie.

Pierotti has a continuous online communication through our website, via the Facebook page, Instagram, as well as direct communication with the customers via app and SMS. In addition to this there are also information leaflets created for special occasions. That is the definition of a real format of “Wellness Center for clothes” that makes the customers satisfied, happy and always returning

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How to become a Master in PTC (Professional Textile Care): E-TEXTILE KNOWLEDGE

The E-TEXTILE KNOWLEDGE course is a part of the e-learning courses for the Retail Textile Cleaning specialists. It is essential to have some textile knowledge when you are working with laundry. For example, a spotter has to be able to distinguish different kind of fibres and construction in order to remove the stain. This course will teach you about fibres, yarns, construction and labelling.

Among the course’s chapters, you can find the following:
• Textile fibres
• Blends
• Constructions
• Assembling
• Textile labelling

By attending the (online) E-TEXTILE KNOWLEDGE course from the Level C of The World of PTC Business School, you will gain and strengthen the following skills:

1)  Have the basic knowledge about the various different textile fibres

  • Know the definition of fibres
  • Basic knowledge of cellulosic fibres
  • Basic knowledge of animal fibres
  • Basic knowledge of synthetic fibres
  • Basic knowledge of blends
  • Know how to identify different textile fibres

2) Have basic knowledge of the assembling process

  • Basic knowledge of weaving
  • Know different weaves
  • Basic knowledge of knitting
  • Know different knits
  • Basic knowledge of composite materials
  • Basic knowledge of textile finishes

3) Know the textile labels

  • Have basic knowledge about the composition label
  • Have basic knowledge about the different care labels

The World of PTC – Business School
 is a training initiative developed by CINET in cooperation with international suppliers, specifically designed for professional laundry and dry cleaning stakeholders. Through this initiative CINET aims to strengthen and stimulate the development of the PTC (Professional Textile Care) industry.

You will find easy accessible information on Retail Textile Cleaning and Industrial Textile Services on the following levels:

  • Starters (Level C): Basic level of education and knowledge for people who likes to start in the textile cleaning industry:
  • Operational Excellence (Level B): Advanced level for operators, employees for detail knowledge and skills of the textile cleaning process
  • Management (Level A): Excellent level for managers and employees on legislation, improvement methodologies, operational management, business modelling & cost structures and marketing

The product range of The World of PTC – Business School consists of E-learning & (on the job) Training courses, Practical Workshops & Webinars and a vast PTC online library & Book series. Select the courses that match your professional (both individual and company) needs and become a Master in PTC!

More info, on the E-TEXTILE KNOWLEDGE course  in The World of PTC – Business School – here!

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WOPCOM Blog: Heimtextil 2019: New concept well received, by Geert Böttger

From 8 to 11 January, Heimtextil 2019, the largest European exhibition in the field of interior textiles, took place in Frankfurt am Main. There was a restructuring of the trade fair, which also included household textiles and the central hall for our branch, hall 8. Approximately 1,800 exhibitors were “moved” and the result was received positively.

Heimtextil is the first major furnishing fair of the year, and traditionally a barometer of the expectations and composition of the textile furnishing industry. Although economic uncertainties are observed and there is an increasingly clear restructuring in favour of online trading, the mood at Heimtextil was positive, especially among the exhibitors.

The positive feeling is increasingly the case for the textile service industry and its flat-ware suppliers, because the health care market keeps getting bigger and tourism keeps breaking the record of overnight stays. “In general hotels are doing well,” says Peter Beirholm, owner of the well-known service provider Beirholms Vaevarier, “there is great interest in hotel and house-specific solutions.”

The trade fair was a success

The fair reflected its success in its numbers. On the supply side a new record was achieved with 3025 exhibitors, even though some old exhibitors, such as Frottana and Dibella, decided not to exhibit this edition, to get an idea of the new hall concept, before partaking.

There was a slight decrease in the number of visitors. 67500 visitors in 2019 compared to 68584 in 2018. The reason for this could be the difficult travel conditions in southern Germany as a result of the winter weather.


The fair usually has a ground-breaking function, when it comes to trends, because like no other fair it illustrates the interior context of all product groups. In this year’s theme “Toward Utopia”, the trends were derived from current social trends and design trends.

Toward Utopia (Image: Messe Frankfurt / Pietro Sutera)

In addition, a number of extra trend themes were highlighted with specific special shows, lectures and thematic tours. Heimtextil is so rich in inspiration that it perfectly fulfils the informative function of a trade fair.

So, what was new? Where lies the focus?
Heimtextil visualized the subject of sleep as an unfolding lifestyle trend. Restful sleep is one of the most important building blocks for long-term physical and mental well-being. At Heimtextil, a series of new products and aspects emerged that help people sensitize and analyse their sleep patterns and promote good sleep.

Focus on hotel furnishings

The fair presented solutions for textile furnishing – individual, durable and functional – from textile with acoustic function or special wear resistance to modular carpets, sun protection or innovative wall coverings. During a themed tour with hotel hostesses, a number of suppliers of bed and bath linen were highlighted.

Focus on sustainability

Numerous exhibitors presented solutions, for example in the recycling of PET bottles and ocean plastics, as well as in the use of certified natural materials. Halls 10, 11 and 12 for suppliers of flat goods were well attended during the exhibition days and offered a series of interesting trends and innovations.

Examples of innovations introduced at Heimtextil

  • Floringo’s Loungeline, for relaxation and wellness areas or the swimming pool. Their bathrobe range has been expanded with a version with 250 gr/m².
  • Modular system by Beirholm, fibre mixtures equipped with EU Ecolabel, flexible in terms of ecological qualities.
  • Setex has put the focus on sustainability and presented the Setex Greenline, a variety of mattress protection products which are certified according to different standards (GOTS, GRS, Made in Green).
  • Benevit van Clewe’s hotel collection now includes 100% cotton jersey products with a PU foil, which meets the increased demand from hotels for hygienic products.
  • Advansa introduced an easy-care microfibre that can be washed and dried just like a normal filler fibre. In general, microfibers require a very long drying process. The new easy-care type microfibre (1,1dtx) absorbs less water thanks to a modified, siliconized finish with hydrophobic properties.

There were enough bathroom textiles to be seen (Image: Messe Frankfurt / Jean-Luc Valentin)

The next Heimtextil in Frankfurt am Main – the 50th edition – takes place from Tuesday the 7th until Friday the 10th of January 2020.

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JET Expo: all the latest 2019 news on textile care

The 8th edition of the JET Expo textile care trade show will take place from 19th to 21st May 2019 at Paris Expo, Porte de Versailles, Hall 7.1.

JET Expo is the leading platform for French-speaking markets dedicated to the maintenance of fabrics and finished textile products for the public and textile industries. Three days to discover the latest developments in terms of machines, equipment, products and services developed by all the players in the sector. JET Expo is designed for executives, managers, production directors, textile cleaning and hygiene prescribers: dry cleaners, launderettes, laundries, rental-maintenance, on-demand services, hospital centers, medico-social services, hospitality, janitorial services, local authorities, etc.

JET Expo also means sharing knowledge with conferences and round tables that will be held as soon as the show opens on Sunday. The first session of the Texcare Forum France will then follow with a focus on digital and mechanical innovation and new services for retail textile cleaning (Monday 20) and laundries (Tuesday 21).

The evolution of these professions necessarily requires the implementation of new practices, inseparable from contemporary concerns (environmental footprint, employee well-being, etc.). The JET Expo Awards are thus intended to reward well-doing, i.e. the best practices in the profession, and to advocate for them!

A real B2B platform, JET Expo allows visitors to register for free, schedule meetings with exhibitors, or find contacts for their projects via the website:

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Canadian Fabricare Association Gives Back

Clothing and textiles left at dry cleaners across Canada will be put to good use through a partnership between The Salvation Army Thrift Store and the Canadian Fabricare Association (CFA).

Launching at over eighty participating dry cleaners nationally, registered with the CFA, the partnership will make the most of forgotten clothing and textiles to support neighbors in need. “Donations are the lifeblood of what we do and we are always in need of clothing items to support individuals, families and children,” says Tonny Colyn, National Donations Manager at The Salvation Army Thrift Store. “CFA is a great example of how easy it is to make a difference through giving back.”

Effective February 1st when a dry cleaning customer fails to respond to reminders about picking up leftover clothing or textile after more than 1 year, the item will be put aside to be donated to The Salvation Army Thrift Store. CFA members will also accept clothing and household items given by customers wanting to donate to The Salvation Army. They will then clean these items at no cost to the customer or The Salvation Army Thrift Store, making the decision to give clothing and textiles a second chance at life with The Salvation Army Thrift Store an easy one.

“We want to show our customers and our community that we care about those who are less fortunate and want to help in the best way we can by giving their garments to a worthy cause through The Salvation Army Thrift Store,” says Sidney Chelsky, Executive Director, Canadian Fabricare Association.

With over 100 retail locations across Canada, funds raised through The Salvation Army Thrift Store support Salvation Army programs, services and emergency relief efforts that provide assistance to over 1.7 million Canadians nationally.

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Washing Technology News from Switzerland: Schulthess Maschinen takes over Ferrum Waschtechnik

Schulthess Maschinen in Wolfshausen in the Zurich Oberland – manufacturer of commercial and industrial machinery –  took over Ferrum Waschtechnik on 1 January 2019. The company intends to strengthen its competitiveness with the merger of Swiss companies and aims at expanding its position as market leader in the commercial and industrial sector.

The trading company Ferrum  can look back on a hundred years of existence and has also been offering washing technology solutions for approximately 80 years. With the merger, Schulthess will be able to use and further create important synergies in the sale and services of commercial and industrial machinery, while Swiss quality can be relied on.

Apart from that, other advantages will arise, such as a complete product range as well as a dense service network in the field of washing technology and thus fast reaction times. The merger of the two companies should be completed by mid-2019.


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Daniel Dalkowski appointed as new EFIT managing director

On 1 February 2019, Daniel Dalkowski was appointed by the Board of Directors as the new Managing Director of the European Research Association for Innovative Textile Care (EFIT). He succeeds Robin Schmitt, who has been a member of the Executive Board since 2015 and who has become the sole Managing Director of EFIT since October 2018.

Friedrich Eberhard, 1st Chairman of the EFIT, thanked Schmitt for the commitment and the successful restructuring of the association which was successfully initiated last year and is looking forward to continuing on this course with the new management.

Dalkowski (30) has been responsible for communications at the German Textile Cleaning Association (DTV) for about four years. Additionally, he has been – and will continue to be – responsible for the management of the North Rhine-Westphalian and East German regional associations for the past two years. Dalkowski: “The textile care industry is not new to me, nor many of the issues that concern companies – whether it’s the lack of skilled workers, the increasing cost pressure or the public perception of textile cleaning. The EFIT has created a unique selling point with the “fashion care” system, which I intend to evolve and expand in the future”.

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Rock’n’Roll Laundry in the international press

Hans-Jürgen Topf washes the stage outfits of big stars like Madonna, Pink and Beyoncé and regularly attracts attention of the international press.

“He knows the dirty clothes of the stars, because he washes them.” On January 22, 2019, the New York Times reported on the exciting daily routine of Rock’n’Roll Laundry and its owner who has accompanied rock, pop and sports stars on their tours for more than 30 years while providing them with clean clothing thanks to mobile washing machines and dryers on tour. At the beginning of the 80s, Topf had his brilliant idea: while touring with artists, he could wash the clothes of the stars and their crew. In 2009, he was awarded the German Magazine R + W Textilservice Award in the category “Laundry of the Year”for his extraordinary concept.

 Elton John, Herbert Grönemeyer, Robbie Williams and Christina Aguilera are just some of the famous names he has worked for. He washed the pants of David Hasselhoff, at the Twin Festival last June he ironed the shirts for the musicians of the Toten Hosen and he provided the stadiums of the World Cup with washing machines. At the moment he is being engaged for concerts and festivals around the world.

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EVI Industries buys fellow distributor PAC Industries

EVI acquired all of the outstanding shares of PAC’s common stock as part of the agreement. Based in Harrisburg, Pennsylvania, PAC is a prominent distributor of commercial, industrial, and vended laundry products and a provider of related installation and maintenance services to the new and replacement markets of the laundry industry.

PAC will operate as an EVI subsidiary from its present locations, under its existing leadership, and will conduct business as it has done historically, in line with EVI’s operating philosophy. Frank Costabile, president of PAC: “On behalf of all of the employees and owners of PAC, we are thrilled to join the EVI family and are anxious to begin working towards accomplishing our collective long-term goals.”

Since Jan. 1, 2018, EVI has completed seven acquisitions in the commercial laundry industry. The acquisition of PAC is the first in the Northeast, where the company expects to continue executing its buy-and-build growth strategy. Henry M. Nahmad, the company’s chairman and CEO: “Our goal remains to be the best-performing partner to each of our valued suppliers, to offer a comprehensive suite of products and world-class services to our customers, and to maintain an entrepreneurial culture that attracts the most talented entrepreneurs and professionals.”

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French dry-cleaning market on the brink of change?

Lavoire Moderne, a Parisian start-up company launched in 2014, is setting out to change the dry cleaning market with a more eco-friendly and economical offering, including home delivery in just 30 minutes.

To ensure a high level of service while keeping costs and rates low, the start-up is now raising €5 million from private investors, and preparing to raise another €20 million by the end of 2019. The company of co-founders Alphadio Olory-Togbé and Pierre-Henri Canonne is making accessible to anyone by its low prices what until now has been a luxury service: €2.50 for a kilo of linen (vs. €7 on average in Paris), or €1.50 for a shirt (vs. €4 on average in Paris), with delivery included and by using uses robotics, artificial intelligence, and state-of-the-art traceability technologies.


The ongoing fundraising will enable a break-even point at the end of the year, after opening a new plant in March, and starting construction on another plant scheduled to open in 2020. The new plants will allow service extension to the Parisian suburbs before expanding into the largest European capitals. For the coming years the company is planning to expand internationally into London and Berlin.


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