Online Marketing, Effective for 75% of U.S. Small & Medium Businesses

In spite of the challenges implied by digital marketing—and the many resources it requires—75% of small businesses owners think it’s at least effective (if not very effective) for attracting new customers. This is the conclusion of a recent survey – Online Marketing Statistics and Trends – performed in US by the research company INVESP.

Moreover, according to the same survey, encouraged by the current results, 37% of these companies intent to increase their internet marketing spend over the next 12 months.

This trend is also visible in the Professional Textile Care sector all over the world, small and medium companies developing a stronger digital presence to support both online and brick-and-mortar operations, as well as being in permanent communication with their current and future clients.