Rented Linen services model ready to conquer hospitality sector in India

Influenced by an increasing demand for sustainable products, Austria-based Lenzing Group and UAE-based Rent-A-Towel have joined forces in the sustainable Dr Linen – bed, bath and F&B linen spun from sustainable TENCELTM fibres (made from the bark of eucalyptus trees) Rent-A-Towel model.

They supply rental linen services to hotels, while working with commercial laundry operators who will process the rented linen items. The Dr Linen items are also be used by hotels which process the linen themselves. In India, most hotels still procure and process their own guest linen.

At this moment a Rent-A- Towel pilot amongst various hotel chains is taking place. The pilot will enable the participants to compare their traditional linen management models with the new model. The results of the study will be interpreted for all hotel properties across India, to help them understand how much they can save this new model.