The labour force is getting younger and this demographic development presents companies with new challenges. Dry cleaners who do not adapt to this demographic certainty will find themselves in a cycle of hiring, losing and continuous recruiting personnel. However, if entrepreneurs realize what makes the new generations tick, their loyalty may create a bright future for both employee and employer!
Recently, Jennifer Whitmarsh – a member of US-based drycleaning consulting firm The Route Pros – spoke on this matter at a three-day series of virtual workshops sponsored by various American dry-cleaning institutes and associations. First of all – according to Whitmarsh – money is not the real issue why people decide to stay or leave a company. She believes that when someone joins your company, you should notice their milestones — and not forget them after they settle in. It could be a ‘thank you,’ sometimes a gift certificate … whatever it is, it is really being appreciated.
It appears that the main reasons why people decide to leave a company are lack of trust, unresolved issues or poor communication. A negative company culture could also drive them away. As Whitmarsch sees it, much of a company’s culture comes down to how much leadership pays attention to their people and what they allow.