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Work From Home: A Long-Term Threat For Drycleaners?

An analysis of Bloomberg NewsWire revealed that the new work-from-home era will continue to affect the US drycleaners. According to a survey conducted by Stanford University  in United States, in September 2020, about 32% of working days were spent at home — down from 42% in May. The new work-from-home economy is likely to outlast the coronavirus that spawned it. The share of working days spent at home is anticipated to rise to a quarter from 5% before the pandemic.

Even before the pandemic, the United States’ dry-cleaning industry, which employs more than 120,000 people, was already struggling with declining demand for professional services and the growing adoption of business-casual attire in the office. In order to cope with the new Corona challenges, many dry cleaners have begun to offer pickup and delivery, alterations or wash-and-fold services. Others diversified into commercial laundry for hospitals, or are now willing to launder comforters and curtains for consumer.


Innovative customer strategies to increase sales during Corona

In New York, drycleaners such as Nu-Way Cleaners & Tailors have a plea for corporate executives, in the work-from-home environment: institute a dress code for Zoom calls.  But adapting rapidly the customer relationship and marketing strategies to the new reality also means a direct and high focus on digital channels and encouraging clients to visit the store in its physical or online manner (or both). A recent example of addressing the clients in a personal approach is coming from Gibson’s Cleaners (Canada), a company that created an “on my way “ service, based on their laundry-on-demand app:




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WOPCOM. The Free Access For GBPAP2020 Participants, Active Not For 2, But For 3 Months!

It’s all active, all ready to use for two three months! Last week, due to unforeseen technicalities, some GBPAP2020 participants who were granted free access for 2 months in the platform were facing difficulties while accessing the WOPCOM platform. The access issues were all solved, so if you are a GBPAP2020 participant, you can enjoy WOPCOM for 3 months (2 months announced previously + an extra month).


What’s in it for you on WOPCOM?

WOPCOM (The World of PTC Community) is an online platform where partners of Professional Textile Care come together and find information on business development. You can find there exclusive PTC content on the following categories:
  • Expert visions by industry peers
  • Marketing articles/reports
  • Research papers/scientific reportsTechnical articles/reports
  • Business cases in PTC
  • Business cases from the Global Best Practices Awards
…and the content is being continuously updated!



How can you join WOPCOM


The CINET members benefit of free access to WOPCOM. If you are not (yet) a member of CINET, you can choose the subscription option that matches you profile and needs, on this link – here!  The WOPCOM content is being continuously updated with exclusive articles, reports and presentations covering the impact the Coronavirus pandemic is having in the Professional Textile Care industry.


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Pony’s Focus on Innovations & Investments

Italian Dry Cleaning Equipment Supplier Pony believes that only with investment and continuous improvement a company can maintain its success. In accordance with this belief, the company claims to have all their machines being produced using solar energy, by the end of 2020!

Apart from that the company has made more innovations. Since August 6, a new photovoltaic system has been in operation and could avoid the emissions of 34,450 kg of CO2, equivalent to planting more than 1,000 trees! This energy is used both for our own in-house production and to be fed into the national network.

Another example is that in June this year, two vertical warehouses were installed in the company’s premises – 7 metres high – which will stock materials, previously stocked horizontally over 500 sq. metres. The main benefit of a vertical warehouse is to optimise space. It is stated that by saving between 80 and 90% of floor surface, one can save on volume. The vertical warehouse also enables the picking concept to be reversed and consequently remarkable time saving can be achieved. Another big advantage is that all the items are better preserved and protected.

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Update of 2021 General & COVID Related Hotel Tech Trends

In the highly competitive hospitality industry it is essential to stay informed of the latest technology trends. Especially within the context of COVID, because customer expectations and requirements are constantly shifting.

Some tech trends for 2021 that hospitality companies are advised to be aware of.

  • Robots in Hotels & Restaurants can help to make an environment more COVID-secure.
  • During the COVID pandemic, the virtual reality technology provides customers with the ability to experience a hotel or a restaurant prior to booking.
  • Mobile Check-In can be especially welcome for those who are nervous about COVID.
  • Recognition technology with biometrics being used to usher in a new age of seamless authentications. It could be beneficial in hotel processes and customer purchases.
  • Cybersecurity has become essential, since hotels and restaurants have become more reliant on data and IT systems than ever before.
  • Within the hotel industry, big data allows businesses to identify trends, which can be used for revenue management

In short, keeping up with the latest technology trends will not only improve one’s customer experience, but also one’s internal processes. It will safeguard a hospitality company’s staying in business!

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Beirholm Introduces Hotel Green Deal Network For Linen Transparency And Sustainability

Beirholm – manufacturer and supplier of performance textiles containing its BeirTex®* technology –  has launched the Green Deal Network to inform hotel guests on the journey their linen has taken until use in their room.

According to the company’s business development manager Andreas Bierholm the company is taking an innovative step by launching this GreenDeal Network. It enables a hotel guest to follow the journey of bed linen from manufacturing via the laundry to the hotel room, and further. People can pay a visit to the manufacturer, explore a laundry from the inside, and see how bed linen can be transformed into fashion bags instead of being dumped at the end of its life cycle.

GreenDeal Network has become a focus point in the company’s sustainable agenda. By bringing together transparency, environmental and social responsibility, and the circular economy, the company has created a holistic and sustainable textile solution for hotels and their guests. The solution is claimed to basically transforming the whole supply chain into one, transparent, digital journey that follows the textiles and is readily available to the curious hotel guest. To facilitate this initiative the company has entered into partnerships with several textile services companies.

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Oxwash Raises €1,9 Million In Seed Funding

Oxwash Ltd. from UK raised a total of £1,75m (approx. €1,9m Euro) in seed funding. The laundry will use the funds to launch its London operation, as well as to expand in North America and Europe in the next 12-18 months.

Backers in the funding round include RB Ventures, TrueSight Ventures, Biz Stone (co-founder of Twitter), Paul Forster (founder of, Founders Factory, Oxford Technology Management and other angel investors. Oxwash, founded in 2017 by former NASA engineer Kyle Grant, uses ozone generation technology and delivery to clean laundry hygienically for both individuals and businesses (like hotels, air bnbs, colleges and offices).


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Interclean Amsterdam 2020, A Succesful Online Event

In the Corona pandemic context, the organisers of INTERCLEAN Amsterdam decided to organize an online streaming version of the event. It was a succesful shift, with attendees from over 120 countries watching 81 sessions from November 3rd to November 6th with 136 experts’ keynote presentations. More than 7,000 professionals signed up for the virtual platform and made, in total, more than 20,000 connections in four days.

According to INTERCLEAN Amsterdam organizers, the goals of facilitating networking, stimulating business and providing the stage for innovation were reached. Meanwhile, creating more opportunities online is a big advantage and also that the desire for an in-person event is still very much alive.

During the online event, CINET and the RAI Amsterdam organized a virtual professional laundry conference , streamed live on November 6th from Amsterdam, The Netherlands. The conference was focused on ‘Best Practices = Safe & Sustainable Profit’ for stakeholders in commercial laundry

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Massive PR Exposure Globally For GBPAP2020 Participating Companies

The Global Best Practices Awards Program 2020 and its participants benefited of an outstanding PR exposure, in the context of an unique and unprecedented setup. Trade magazines, traditional (general) media  and new (social) media outlets in 40 languages from all over the world have captured the excellent performance of the participants (and, of course, the winners). The online reach of GBPAP2020 was over 20.000 PTC Professionals worldwide.  That’s one of the many amazing things about CINET’s Global Best Practices Awards! 


Global Best Practices Awards 2020 sponsors:



Professional Textile Care: The Better Way to do Laundry!

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JET Expo Is Now Texcare France

According to L’Entretien Texile, the French JET Expo fair is now renamed Texcare France, after being taken over at the end of 2018 by the Messe Frankfurt group.  Messe Frankfurt has expertise in the PTC industry with other major fairs such as “Texcare International” (Germany), “Clean Show” (USA) and “Texcare Asia & China Laundry Expo” (China).

The eighth edition of JET EXPO (a show that was created in 2005) was held in May 2019 in Paris. The next edition was scheduled to take place at the end of 2021 but will ultimately be postponed to 2023 due to the move of Texcare International (November 27 to December 1, 2021 in Frankfurt).

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WOPCOM Technicalities

Due to unforeseen technicalities, some GBPAP2020 participants who were granted free access for 2 months in the platform are facing difficulties while accessing the WOPCOM platform.

The CINET team is currently working on it, the access will be available as soon as possible. For any extra-info and/or materials, please don’t hesitate to contact CINET Secretariat (

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