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How to become a Master in PTC (Professional Textile Care): E-DRYCLEAN EXCELLENCE

The E-DRYCLEAN EXCELLENCE course is a part of the e-learning courses for the Retail Textile Cleaning specialists aiming to focus their operation  in the textile cleaning process in a safe and sustainable way. Optimization of the process to increase energy efficiency, sustainability and safety for operators, employees and the environment is part of this level. This level will provide the knowledge to operate textile care according to the best practices.

Among the course’s chapters, you can find the following:
• PERC operation
• Hydrocarbon solvent operation
• Alternative Solvents like siloxane D5, Acetal and Glycol Ether
• Machine technology for PERC
• Machine technology for alternative Solvents

By attending the (online) E-DRYCLEAN EXCELLENCE course from the Level B of The World of PTC Business School, you will gain and strengthen the following skills:

1) Have a basic understanding of different solvents

  • know the major physical and chemical properties and safety aspects of perchloroethylene, hydrocarbon, siloxane D5, acetal and glycol ether solvents
  • have a basic understanding of cleaning processes of perchloroethylene, hydrocarbon, siloxane D5, acetal and glycol ether solvents
  • have a basic understanding of spotting processes
  • know how to treat the most common spots
  • know the basic principles of detergents
  • know the different types of detergents

2) Have a basic understanding of different dry cleaning machine

  • have a basic knowledge and understanding of specific machine technology of perchloroethylene, hydrocarbon, siloxane D5, acetal and glycol ether solvents
  • have a basic knowledge of leakage prevention and good prevention practices
  • have a basic knowledge of good solvent storage practices
  • have a basic understanding of solvent recycling
  • know the do’s and don’ts to prevent solvent emission to the environment and health risks
  • know the basic principles and demands of contact water treatment

The World of PTC – Business School is a training initiative developed by CINET in cooperation with international suppliers, specifically designed for professional laundry and dry cleaning stakeholders. Through this initiative CINET aims to strengthen and stimulate the development of the PTC (Professional Textile Care) industry.

You will find easy accessible information on Retail Textile Cleaning and Industrial Textile Services on the following levels:

  • Starters (Level C): Basic level of education and knowledge for people who likes to start in the textile cleaning industry:
  • Operational Excellence (Level B): Advanced level for operators, employees for detail knowledge and skills of the textile cleaning process
  • Management (Level A): Excellent level for managers and employees on legislation, improvement methodologies, operational management, business modelling & cost structures and marketing

The product range of The World of PTC – Business School consists of E-learning & (on the job) Training courses, Practical Workshops & Webinars and a vast PTC online library & Book series. Select the courses that match your professional (both individual and company) needs and become a Master in PTC!

More info, on the E-DRYCLEAN EXCELLENCE course  in The World of PTC – Business School – here!  

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Meet the GBPAP18’s outstanding PTC showcases: Lavemcasa (Brazil)

For the coming period, we will present you week by week, the most outstanding PTC showcases that were officially nominated for The Global Best Practices Awards Program 2018. The profiles of these companies are also present in the WOPCOM platform, which you can access here.

Lavemcasa (Brazil) – The Special Award for Extraordinary Business Development at GBPAP18 (Retail Textile Cleaning).

Revolutionizing laundry, one machine load at a time

To say Lavemcasa is revolutionizing laundry and drycleaning services wouldn’t be a lie. Lavemcasa is a Brazilbased company that offers laundry and dry-cleaning services on a subscription basis and on demand through partnerships using a mobile app. Its team has experience in the most modern processes of conventional laundry combined with the use of technology, not in the least to
reduce costs. They can offer their services in a very large area, stretching from Brasilia down to Curitiba and to the east to Belo Horizonte, including São Paulo.

Reaching customers

Because the business relies heavily on online activities, it makes sense they also use online communities to reach their target markets. Lavemcasa operates a successful Facebook page, is active on Instagram and places clips on Vimeo (a video platform). Following the company on social media has perks for the laundry company’s customers, a lot of promotions are placed on these pages. Recently a 10% discount campaign was run using Instagram. The catch phrase they use roughly translate to “You have better things to do than laundry.” And this philosophy seems to resonate with people who lead busy lives. Lavemcasa aims its efforts at singles, couples and young families, as well as at hard working people who would rather not spend their days off doing household
chores.

Packages

The different laundry subscriptions people can purchase are options which individual needs of all types of  households. For singles there’s the 15kg plan, 15 kg of everyday laundry a week. Couples get advised to use a 25kg plan. Families of three members, 40 kg and larger families, with more than one child can have Lavemcasa pick-up 50 kilograms of dirt laundry on a weekly basis. It won’t surprise you to hear all payments involving the service are done electronically, one provides card details once and all charges are executed using a secure platform.

By using the app Lavemcasa developed, one can easily select a pick-up day and time. The app is free and available in the Apple Store and for Android on Google Play, all a potential customer needs is a smartphone. If the service Lavemcasa provides to a customer’s liking, he/she is asked to place a review on the laundry company. Involvement with the company on social media is the new word-of-mouth, this modern business relies on. Apart from the package scheme, they also offer a ‘regular’ program. An occasional laundry service, to wash certain special items or on incidental occasions; “Anything you can not do or do not like to do at home, Lavemcasa does.” For example, mattress protectors and other items involving bedding.

Picked-up from your home, delivered to your home

How does it work?

New customers will have to follow the following steps:
• Enter their zip code;
• Once confirmed that Lavemcasa operates in the area, one will be able to see the prices of the items;
• Items can be added to the basket;
• A customer will now be prompted to fill out full address nd the times available for pickup and delivery will be displayed;
• If there are specific instructions for collection/delivery or cleaning, then these can of course be added;
• Once confirmed, one is taken to the payment page, where card details must be given;
• Customers are asked to prepare items by separating the laundry in ordinary washing or dry-cleaning or just ironing.

All that needs doing now is sit back and relax until pick-up. Regular laundry gets separated once it reaches the facility, looking at colour and the temperature indicated on the labels. Of course, the laundry gets pressed and folded before being returned to a customer’s home.

Success story? Starting a business like this is not easy, it needs attention in all sorts of different areas, such as logistics (covering a large an area as Lavemcasa does, is impressive), good balance between quality and price, punctuality and many, many more, but looking at Lavemcasa it all seems very feasible.

 

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NETEX (The Dutch Dry Cleaning Association) celebrates 100 years

On January 27, 2019,  NETEX (The National Dry Cleaners Association in The Netherlands) celebrates 100 years ago of representing the interests of the Dutch Retail Textile Cleaning companies. Various special activities are planned throughout the whole year, including promotional actions and an intensive PR campaign that is planned in order to strengthen the image of the entire sector and underline the NETEX Quality Guarantee to customers. The entire campaign’s slogan is: “NETEX: 100 years of Professional Textile Cleaning at its best!”

In addition to a publicity campaign that the members can use, NETEX has set up a program of activities aimed at customers, end users and stakeholders. The kick-off will take place at a New Year’s drink on January 15 in Houten (The Netherlands), where the annual program will be briefly explained.

 

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Meet the GBPAP18’s outstanding PTC showcases: Drop & Wash (Malaysia)

For the coming period, we will present you week by week, the most outstanding PTC showcases that were officially nominated for The Global Best Practices Awards Program 2018. The profiles of these companies are also present in the WOPCOM platform, which you can access here.

Drop & Wash (Malaysia) – The Special Award for Corporate Social Responsibility at GBPAP18 – Retail Textile Cleaning.

Laundry with a mission: to become Malaysia’s largest eco-friendly wet cleaner

Drop & Wash call themselves pioneers. That’s quite a label, but: Drop & Wash is certainly entitled to claim that they are pioneers. Drop & Wash is the first in central Kuala Lumpur to utilize the innovative Lagoon™ Woolmark Wet Cleaning system since 2008. Together with its tagline Door2Door Laundry Solution and various services that they provide, Drop & Wash vows to provide the best laundry services and create the highest value proposition for their customers and clients. And it’s proven to be very successful. Besides the headquarters in the Malaysian metropole the laundry has established ten (10) outlets in a short time frame.

With many opportunities lying ahead, Drop & Wash sees good possibilities for growth with some real ambition: to become the largest wet and eco cleaning chain in Malaysia, though one of the outlets can be found in West London, UK since 2009 till its relocation to Kuala Lumpur in 2018. Evidently, Drop&Wash at Spur Road, West London was the first Lagoon Wet Cleaning outlet introduced to Londoners and had even impressed the local councils due to its green technology non toxic practice. According to the management, various growth strategies such as market penetration and product diversification have been implemented through its licensing and mentor programmes for future entrepreneurs. In 2016 Drop&Wash was rated Top10 Globally in the Overall Awards of CINET Best Practice Award in Frankfurt for its Sustainability and Innovative Business Approach. Drop&Wash had also in December 2017 launched its 1st Lagoon Advance Care centre at its Setia Alam outlet to further strengthened Wet Cleaning system.

Added value

Drop & Wash provides a wide range of laundry services, including cleaning through the Lagoon wet-cleaning system, handwash, dry and fold, steam pressing and specialized cleaning of couture, handbags, shoes, leather, carpets, soft toys and curtains. The laundry services consumers in a retail business model, but is also involved in business-to-business, serving hotels workwear and specializing in the Super Express hotel guests items. Drop & Wash offers door to door laundry solutions with pick-up and delivery, if desired with a busy hotline strengthened with social media engagement and known for its one to eight hours Express Service. For curtains Drop & Wash offers real convenience to its customers: removal and installation of the curtains after cleaning. It’s all about prioritizing customers and creating added value propositions, providing the best services by ‘taking the extra miles all the time’.

There’s a lot of emphasize on convenience to the customers. Knowing that clients are busy at all times, Drop & Wash has taken an approach to reach out to them instead of waiting for them to come. With the Door2Door Laundry Solutions, customers only have to drop the laundry a call and it will provide a timely pickup and delivery service. Time is important, but so is quality. Quality has to be indisputable and may not be compromised.
That means that garments have to be taken care of in the utmost professional way. It has been the reason to invest in the wet-cleaning systems of Lagoon. As Drop & Wash states: Lagoon makes the garments cleaner, fresher, brighter colors and makes sure that textiles are not ruined by chemicals, but the system is environment friendly too, as it does not use toxic solvent in its process. The Lagoon processing is highly appreciated by the customers.

B2B

As said, customers can be found in B2B too. Drop & Wash has been known to serve the hospitality industry specialising in the cleaning of hotels garment particularly. It offers a wide range of comprehensive services in laundry
and management covering, hotels and restaurants, hostels, universities and conference centers. To Drop & Wash it doesn’t matter whether a customer is a budget hotel or is holding a five star ranking, but the list of client names is indeed impressive and comprises big names like DoubleTree by Hilton Hotel Kuala Lumpur, the Hilton Hotel Kuala Lumpur and other big names in Kuala Lumpur. Drop&Wash had even managed the  ShangriLa Hotel Kuala Lumpur and recently Saujana Hotel’s staffs and guests laundry while the latter’s laundry room was being upgraded for four months.

One knows that a laundry is exceptional good when names like Giorgo Armani, Emporio Armani, Paul Smith, Farah Khan, Valentino and Louis Vuitton boutiques among others appear on the list of references. Drop & Wash is chosen by these brands for the laundering and wet cleaning of suits and couture garments. Couture designers often choose a laundry that operates wetcleaning since it’s known to be friendlier to garments and trust the handler.

The success story of a social business

Social Business

As Drop&Wash turned 10 in 2018 it not only helps create environmental impact when utilizing a No Toxic Solvent policy in its operations but also acts as an Impact Driven Enterprise. Being a Social Business Drop&Wash has mission to empower the Marginalized Community by employing the disadvantaged urban poor, homeless, transgender, disabled and even refugees included. About certain percentage of total cost of Drop&Wash business is for
the benefit of income training and subsidizing of the disadvantaged groups. Drop&Wash has since creates social impact by transforming the unemployed Bottom 40 group into successful stories of economically sustainable
and productive individuals back into society.

 

 

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Start the new year with the complete collection of The World of PTC Books. Order now the Volume VI!

The World of PTC vol. 6 (Part 1, 2 and 3) was launched during ExpoDetergo International. At the CINET Global Info Square Meeting, the first copies were be presented to the International Jury of the Global Best Practices Awards Program 2018. All 150 official Global Best Practices Nominees, that participated in the Awards Program, are incorporated in the book. A book full of ideas by inspiring companies.

In line with book 3, 4 and 5, addressing innovation in the industry, The WORLD OF PTC, Volume VI – Digitization and E-Commerce, New Businesses & Showcases ITS and RTC! focuses on market developments combined with innovative business models within the PTC industry. Business models are presented by showcasing inspiring examples of companies that are active in the industry today. The World of PTC volume 6 (Part 1, 2 and 3) is a kick-off, highlighting numerous positive developments and growth potential for the PTC industry today.

The material presented in the book endorses and demonstrates the capabilities of modern professional textile care as the best available solution for numerous end user markets. Based on these findings a comprehensive communication plan will be introduced to showcase the added value of the industry to external stakeholders such as end-users, NGO’s and governments worldwide.

Order your books via the website, or via CINET Secretariat.

 

CINET Professional Textile Care

Phone: +31 344 650 430
cinet@cinet-online.com
P.O. Box 10, 4060GA Ophemert, The Netherlands

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Elis UK improves water efficiency by Self-Supply Water and Waste Water Services Licence

Textile, hygiene and facility services company Elis (formerly Berendsen) has been granted a licence to self-supply water and wastewater services for its 32 sites across England in support of its attempts to enhance site level water efficiency.

As a large provider of outsourced laundry, the organisation has invested heavily in water efficiency measures. But the company states to feel that more could be achieved and consequently applied to The Water Services Regulation Authority (OFWAT) – the body responsible for economic regulation of the privatised water and sewerage industry in England – for a licence.

A self-supply licence enables companies to be active participants in the open water market. This will not only help improve the understanding of non-domestic water customer needs, but also fuel innovation and consumption and cost decrease in the longer term.

Elis is one of eight organisations taking this path. Hospitality giants such as Greene King, Whitbread, Marston’s and Coca Cola European Partners, Heineken UK and Stonegate Pub Company have also chosen this road to self-supply.

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Succes for newcomer Canadian laundromat based on app-based service economy

A few months ago Mike Freides opened his laundromat WashOut in Vancouver.

Until now he is satisfied with results so far, as he claims to be near break-even point  on his monthly costs already.

The WashOut laundromat is not a typical urban laundromat. The shop contains rows of stainless steel, high-efficiency washers and dryers designed to text users when their washing is done. He feels confident that customers will gladly pay for someone to pick up their laundry from their home, wash, dry and fold it, and deliver it back to them 24 hours later ― all of it ordered by using an app. Freides:  “Service is really the main focus of the business.”

Sunil Johal, policy director of the University of Toronto’s Mowat Centre, says app-based businesses that outsource daily tasks are a trend across the entire service industry. Johal: “The notion of waiting in line or waiting to do your laundry when you could just push a button and have somebody come pick it up and drop it off for you really fits in the kind of the time-pressed, on-the-go world that we live in today. People like the convenience of it, even though it might cost more.”

New laundry operator Freides is convinced that this trend will work in his favour. He is planning to open new locations in Vancouver and Toronto soon.

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UK-based JSG names new CEO

Textile services provider Johnson Service Group (JSG) from Cheshire UK has named a new Chief Executive Officer to succeed Chris Sander.

The company has announced the appointment of Peter Egan to the board of directors as chief operating officer ahead of assuming the role of chief executive. Egan’s transition to chief operating officer will be effective as from 1 April 2018, giving him time to hand over his current responsibilities.

Egan (45) has more than 25 years of experience in the textile rental sector. He joined JSG in 1998 and has been managing director of the group’s workwear rental operations, Johnsons Apparelmaster, since 2014.  Paul Moody, chairman of Johnson Service Group: “Peter is an enormously talented leader and this appointment recognises his significant contribution to the development of the group to date. The board is confident in his ability to lead JSG through its next stage of growth as we focus on continuing to build long-term shareholder value.”

Commenting on Chris Sander’s retirement from the JSG board, chairman Bill Shannon, said: “On behalf of the Board, I would like to thank Chris, who during his 34 years with the Group, has made a significant contribution to its success and, as CEO, led the Group through a sustained period of exceptional growth.”

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Huebsch recently appointed US Texas-based Atlas International as new distributor

Based in Dallas, Texas, Atlas International has served the commercial laundry needs of the Texas and Oklahoma markets since 1980.

Kathryn Rowen, Huebsch North American sales manager: “Our company prides itself on being a smart partner for customers and that shines through our exceptionally knowledgeable distributors. The team at Atlas has a reputation for providing that level of customer service, so I’m excited to see them represent our brand in their market.”

Atlas is stated to be prolific in helping new investors explore the opportunities available in the vended laundry business, while also helping current owners improve profitability. On-premises laundry managers also rely on the expertise of Atlas staff to bring efficient solutions that allow them to increase the throughput of their operation. Boasting a well-stocked parts department and factory-trained service personnel, the company has grown to a staff of 20 employees. Ulli Mandelbaum, owner of Atlas International: “Our business has been built upon becoming a trusted partner to our customers. That has helped us build strong relationships. By partnering with Huebsch, we are aligned with a brand that truly values that business approach, and provides some of the greatest products in the industry.”

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Name change and special cash dividend for US-based EnviroStar

The EnviroStar, Inc. (EVI) Board of Directors recently approved changing the company’s corporate name to “EVI Industries Inc.” The name change indicates the company’s focus on executing a buy-and-build growth strategy in the commercial, industrial, and vended laundry industry, as well as on a group of industries that meet its strategic criteria.

The name change has recently been effected. It will not impact the ticker symbol of the Company’s common stock, which will continue to trade on the NYSE American under the ticker symbol “EVI.” Under Delaware law, stockholder approval of the name change is not required.

Additionally, the Board of Directors approved a special cash dividend of $0.13 per share on EnviroStar’s common stock, an 8.3% increase over EVI’s special cash dividend declared in December 2017. EVI Industries Inc is a distributor that sells, leases, and rents commercial, industrial, vended laundry and dry cleaning equipment, but also operates as a service provider to commercial, industrial, institutional, government, and retail customers. The company is active in the United States, Canada, the Caribbean and Latin America.

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