CINET Growth Hacker Award 2024
New businesses: opening up markets
For this year, the CINET Board decided to launch the “CINET Growth Hacker Award 2024”. It’s a follow up program after a successful Young Executive Program in 2020, where the Trophies were given to BLANC UK and WAUWcloset NL. This year, the stakes are increased big time as the participants can win 20.000 euro prize money. The award is part of the Global Best Practices Awards program, which will be organized at Texcare International in Frankfurt on November 8 – 9, 2024.
Goal: New Business & industry growth
The central theme of this award is ‘new business‘. The goal of the award is to stimulate PTC companies to service customer groups which weren’t serviced before, resulting in industry growth. A good example is the development of ‘wash & fold laundry services’, where consumers and commercial clients start outsourcing laundry that was previously done in a domestic washer at home. The CINET Growth Hacker Award is intended for promising startups as well as innovative existing PTC companies worldwide.
Criteria
The award will be judged based on qualitative and quantitative data. The qualitative data is derived from filling out the business model canvas. This is a simple frame used to visually explain a business case. The quantitative data is based on sales/revenue, #orders, #customers, retention rates, CAC (cost per acquired customer), ATV (average transaction value), CLV (customer lifetime value) and customer satisfaction scores such as Google ratings.
Program milestones
The program is designed for exchanging information, know-how and practical experiences between the participants and recognised experts. This will include a wide variety of topics. Participation can be by joining 3 – 4 sessions online. There will also be one or two personal encounters organized in Sweden and the UK in the months before Texcare in Frankfurt. These will be hosted by international esteemed brands in the industry. Participants are invited to discuss their ideas on new business in professional textile care and present their Business Case for an independent International Jury of experts, presided by Mr. Geert Boettger of EXPO + Consulting. This attractive CINET Growth Hacker Award will be chaired by Mr. Leon Wennekes of TextileCare Research.
How to participate
Cost for participation is Euro 150,- (excl. VAT), including all materials, drinks and catering (excluding flights and hotel).
CINET members can participate with 1 person free of charge. This initiative is supported by Electrolux Professional.
Deadline can be extended upon agreement to Sept 24.
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