Join us on Monday the 5th of June!
‘Meet & Experience the Worlds Most Ambitious Laundry on Demand Platforms for Modern Professional Laundry Services’.
Laundry On-Demand (LOD) is the new business model applied in the PTC industry, also known as ‘the Uber for Laundry’. CINET is inviting the most ambitious ‘Laundry On-Demand’ platforms currently active in the market to share their story with a pitch-presentation on their concept. You can expect presentations from 24Tidy (China), WashClubTrax (USA) and Laundrapp (UK). In between plenty of opportunity for networking is arranged. The Meetup is an open invitation for like-minded stakeholders in the laundry industry to join. The goal is to bring people together, exchange info on latest developments and have a great time while doing this.
Program
17.30 Meet, have a drink and enjoy fingerfood
17.50 Opening Laundry on Demand Meetup by Peter Wennekes – President CINET
17.55 A brief introduction on Laundry on Demand & CINET’s vision by Leon Wennekes – Secretary General CINET
18.05 Presentation WashClubTrak by Rick Rome – CEO
18.20 Q&A
18.25 Presentation Tidy by Zongchang Yao – CEO
18.40 Q&A
18.50 Presentation Laundrapp by Edward Relf – CEO
19.05 Q&A
19.10 Networking
19.30 Closure
Read the interviews with the most ambitious platforms for Laundry on Demand:
Rick Rome – CEO WashClubTrak (USA): ‘We are only at the very beginning of this consumer-driven shift in our industry. Inexistent five years ago, laundry on demand is now a $75-100mn industry in the US.’
Jack de Montaignac – CCO Laundrapp (UK): ‘Laundry on Demand brings millennials (new customers) into the industry, and is changing the habit of existing customers.’
Zongchang Yao – CEO Tidy (China): ‘Tidy is the first and largest national online clothing care brand (in China). Tidy provides comprehensive door-to-door service, including Tidy Cleaning, Tidy Flowers and Tidy Interior Greens Plants Rental in 12 first, second -tier cities, such as Beijing, Shanghai, Shenzhen etc.
Read the full interviews below
Rick Rome – CEO WashClubTrak (USA)
Where did the idea of Wash Club NYC come from?
Back in 2010, our founder Rick Rome acquired one of the largest laundromats in Brooklyn, NY; It quickly became clear the best way to grow that business would be through pick-up and delivery. Local competition for self-service was irrational and store traffic was just not strong enough to make the business viable. We had to figure a way to grow our turns per day (TPDs). Meanwhile, with e-commerce on the rise and online shopping becoming the fast rising form of consumption, we realized the time was ripe to offer laundry home delivery services through web and mobile applications. The consumer reaction was fast and very positive.
What makes WashClubTrak different from other Laundry on Demand technology platforms?
Launched in 2010, WashClubTrak is the pioneer of on-demand laundry delivery. Its 40 licensees boast some 50,000 customers across the US, making us the undisputed leader in the industry. The software platform has seen in excess of 300,000 orders since inception and current generates some $7m in sales for its licensees. We are proud to be “built for operators by operators”, giving us unique insight and knowledge to help industry players in their online expansion.
What are the key success factors (in your view) to make Laundry on Demand work today?
You need the right combination of laundry & dry cleaning expertise, the right technological and marketing platform as well as a reliable delivery infrastructure. Dry cleaners and laundromat operators in the US and Europe have 75% of these attributes. All they need to get started and expand their business in a 30-mile radius is the technological solution to attract online customers and process the order flow. That is exactly what WashClubTrak delivers.
What is your belief for the future of Laundry on Demand? Will this bring youngsters back to the industry again?
We are only at the very beginning of this consumer-driven shift in our industry. Inexistent five years ago, laundry on demand is now a $75-100mn industry in the US. Meanwhile, coin laundry and dry cleaning have stagnated or declined. We expect laundry on demand to remain the main disruptive force for the foreseeable future, both in the US and overseas.
Laundry on Demand will definitely bring in millenials on the customer side. Millenials and generation Z become the main layers of the workforce. As seen with Amazon and the likes, our economy is increasingly service and consumer oriented; in that sense, home delivery and online shopping will become more and more ubiquitous.
More info on WashClubTrak can be found on https://www.washclubnyc.com/news.php
Jack de Montaignac – CCO Laundrapp (UK)
Where did the idea of Laundrapp come from?
Ed Relf (CEO) was walking in London and realised that although many existing services traditionally offered on the high street were now available on demand – that laundry and dry cleaning was not. It was an industry that was screaming for digital revolution.
What makes Laundrapp different from other Laundry on Demand technology platforms?
There are a great many features and developments that we’ve gone through to set us apart but 5 things that really spring to mind are:
- The native app which is not web-based. That means a richer user experience for customers.
- Product selection, descriptions and FAQs within the app. Most apps don’t allow you to select products and it causes friction in customer experience when they (if they can!) amend an order.
- In-app driver tracking like Uber so customers know exactly when the laundry is picked-up and delivered.
- Complete automation – from payments to customer attributions, to managing driver shifts and the ability to integrate via our API into existing laundry systems.
- The Pulse routing algorithm that delivers driver efficiency through geo-clustering of orders. The term ‘driver capacity’ is obsolete for Laundrapp.
What are the key success factors (in your view) to make Laundry on Demand work today?
Customers need to be at the forefront and they want convenience as well as good quality cleaning at the right price. At the other end, companies need to have a commercially viable logistics operation.
What is your belief for the future of Laundry on Demand? Will this bring youngsters back to the industry again?
Laundry on Demand brings millennials (new customers) into the industry, and is changing the habit of existing customers. Different regions also offer entirely new revenue opportunities – take wash and fold service for example (instead of using a washing machine) in the UK.
More info on https://poweredbylaundrapp.com/
Zongchang Yao – CEO Tidy (China)
Where did the idea of Tidy come from?
Tidy Inc, was incorporated in 2012. As Deputy Director Member of China Laundry Association, Tidy is the first and largest national online clothing care brand.
What makes Tidy different from other Laundry on Demand technology platforms?
Tidy provides comprehensive door-to-door service, including Tidy Cleaning，Tidy Flowers and Tidy Interior Greens Plants Rental in 12 first, second -tier cities, such as Beijing, Shanghai, Shenzhen etc. Currently, Tidy’s market share has reached 80% in China online washing industry. Tidy commit to becoming a leading home service provider through the combination of its best service quality and self-owned service-oriented logistics network.
In 16 December 2016, Tidy listed on the New Third Board Market in China, the first listed company in life service industry in China. Currently, Tidy has launched its IPO.
Current investors: Sequoia Capital, United Overseas Bank, Oriza Holding (one of the most influential equity investment companies in China), CITIC Securities (the largest investment bank in China), China Merchants Group (the state-owned investment bank), ICH Gemini Asia Growth Fund PTE. Ltd, Red dragon Capital, and other private family wealth foundations in China.
