Sveriges Tvätteriförbund 75 year Anniversary

May 21st, 2015    Malmö, Sweden 
Sveriges Tvätteriförbund 75 years of Stimulating Innovation within the Swedish PTC industry!

Sveriges Tvätteriförbund 75 year Anniversary

The new Clarion Hotel in Malmö opened its doors 14 days earlier and served as a perfect location for this milestone in Swedish PTC history. This celebratory moment was supported by all major suppliers within the PTC industry and joined by roughly 90 participants representing all the large textile service companies in Sweden and some from the textile cleaning sector. The conference program filled the full day and presented a series of important topics that the industry in Sweden has to deal with at the moment. The informative day was carefully followed by all attendees and concluded with a special banquet dinner that was prepared by one of the top chefs from Sweden employed by the Clarion.
PTC in Sweden
In Sweden, the Tvätteriförbund represents a significant part of the total industry. The textile service market has been growing despite the economic downturn mainly due to the increased demand for textile rental concepts. The total market is approximately 485 million euros. The dry cleaning market is estimated at approximately 50 million euros with characteristics of a saturated market. Although the number of cleaners is declining some new market perspective for dry cleaners is discovered by offering services in the B2B segment.

75 year anniversary
The morning program started of with a presentation from Andreas Schönström, the Vice president of the Malmö city council, elaborating about social investments in the city. Another impressive performance was brought to the audience by a famous former Swedish football player and meanwhile a most succesful writer & media entertainer Björn Ranelid. He participated for instance in the Euro Visions Song Festival for Sweden but also several television programs. He made a interesting lecture about his produced works and vision on life.

Special guest Björn Ranelid

Another topic during the conference was digitalization and online marketing. The Swedish cleaners were presented with information on the necesitty of using online methods and communication for their business, as well as a workshop on how to boost your company’s SEO (Search Engine Optimilization) on Google. This topic was addressed by Leon Wennekes from CINET as well, elaborating about online business in PTC (Professional Textile Care) and showcasing many examples of businesses that implement this to a certain extent. The presentation was concluded with a congratulatory award that was presented to mr. Kristensson (President) and Mr. Kärrholt (Managing Director) of the association.

Leon Wennekes (CINET) & Daniel Kärrholt (Sveriges Tvätteriforbund

During the day it became clear that CSR (Corporate Social Responsibility) is a hot topic within the Swedish PTC industry. In line, Maria Liberg Kristiansson, a representative from Sweco Environment, presented the national certification program that Sweco manages in cooperation with the Tvätteriförbund. Another impressive lecture was given by Per Bertland, the CEO & President of Beijer Ref, which is a succesfull multinational supplying solutions worldwide which basically takes over the complete supply chain. The conference program ended with a discussion on how the government through prison laundries competes with the private market. The discussion was led by Penilla Gunther, a member of Swedish Parliament. The topic of fair comptetition amongst laundries and unemployment rates is a hot topic in Sweden that resulted in a lively discussion amongst the participants.

Penilla Gunther, a member of Swedish Parliament

Once again CINET would like to congratulate the Sveriges Tvätteriförbund on all their good efforts to move the Swedish PTC industry forward. CINET looks forward to learn more about new developments from the region and a continued strong cooperation in the future.