PUMA continues RE: Fibre program

Puma is intensifying its Re:Fibre textile-to-textile recycling programme to create millions of replica football shirts with a minimum of 75% recycled textile waste and other waste material.
From the start of the 24/25 season, the brand’s football replica shirts for 35 clubs – including those for the Euro and Copa América tournaments – will be made within the Re:Fibre programme.

The programme uses the 46,000 Re:Fibre jerseys produced in 2023 as a basis and intends to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To enable the upscaling, the company is exploring various ways to recycle polyester such as thermo-mechanical and chemical recycling techniques.

Anne-Laure Descours – the company’s chief sourcing officer stated: “Our wish is to eventually have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and Re: Fibre is central to that.”


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