Frankfurt, June 24, 2024 – In a recent interview, representatives from the renowned Kreussler Company shared exciting developments and future plans as they continue to innovate and expand their global presence. The conversation highlighted the company’s longstanding collaboration with BÖWE, a personal connection that has spanned generations and significantly impacted the industry.

A Personal and Professional Connection
Kreussler’s spokesperson emphasized the unique relationship with BÖWE, strengthened by personal ties to Mr. Ziermann, a key figure at BÖWE. “I have the special situation that I am personally friends with Mr. Ziermann, already in the second generation. In addition, I also live nearby, in the wider neighborhood, so it’s like a home game when it comes to football,” he shared. This close-knit connection has facilitated smooth and productive collaborations over the years.

National and International Presence
Kreussler is currently showcasing its innovations at an in-house exhibition, attracting both national and international attention. “It is always a pleasure for me to represent the Kreussler company, my employer, at such events,” the spokesperson Jurgen Bobist stated. The exhibition features key highlights from Kreussler, including advanced cleaning technologies and services.

Technological Advances and Upcoming Highlights
One of Kreussler’s most notable contributions to the industry is its pioneering work in wet cleaning, developed in collaboration with Miele in 1991. The spokesperson hinted at upcoming developments in this field, especially with the approaching Texcare exhibition event in Frankfurt. “There will be definitely some more exciting new developments and highlights for our further main market segments of industrial and institutional laundries. “We have demonstrations there, of course. We are holding a world congress, we have the Global Perspective, but we also have demonstrations.”

Expanding into the Chinese Market
Kreussler is also making significant strides in the Chinese market, in partnership with the Gaowofan Company. Gaowofan Merchants Co Ltd, founded on July 25th last year, has already established a robust presence with several customers in Shanghai and beyond. ” The detergents and dosing systems will be launched shortly in a number of selected premium segments.” noted the representative member of leaderboard from Gaowofan Hu Yuying Bobist.

A Growing Demand for Wet Cleaning
Wet cleaning has become increasingly popular in China, with many new cleaning companies adopting this environmentally friendly method. “Wet cleaning in China is very modern at the moment. And many new cleaning companies are doing it at the moment,” the Kreussler representative explained. Kreussler’s pioneering role in wet cleaning has positioned it as a leader in the market, distinguishing it from competitors.

Looking Ahead
When asked about the future, both Kreussler and Gaowofan representatives expressed optimism. They highlighted the potential for Kreussler to become a top-tier brand in China, supplying to a market that increasingly values quality and luxury. “Demanding  people need good quality like Kreussler. In China we have made luxury clothing, Customers with high demands on their fashion are looking for textile care companies that fulfil these demands. This is precisely where Kreussler meets these expectations with its solutions and its partners in China.” they said, emphasizing Kreussler’s commitment to maintaining high standards.

Upcoming Events
Kreussler and its partners are gearing up for a world symposium in Zintu, northwest of Tibet, scheduled for July 2024. This event will further showcase their innovations and solidify their presence in the Chinese market.

As Kreussler continues to innovate and expand, it remains dedicated to improving its processes and products, ensuring it stays at the forefront of the industry both locally and globally.