Cleaners Supply in the USA recently published market studies of the USA Dry Cleaning Industry. During the Pre-US Meetings in New York and San Diego these were introduced by Jane Zellers, USA Consultant for the Drycleaning industry. Remarkable key figures and conclusions were shared and emphasizing the need for new business models and services for the laundry and textile cleaning industry.
Some of the most important conclusions:
- Youngsters have 22% secondhand clothing in wardrobe
- GenZ (14-29) feel attracted to circular economy
- 53% shoppers value recycled materials
- More fashion brands include sustainable fashion
- Clear generational distribution in US workforce
- 17% of Dry Cleaners did not raise sales prices since COVID
- Over 80% of clients are willing to pay more for better quality.
Please find these reports enclosed in this Marketing Special:
