Italian online fashion retailer Yoox wants to promote second-hand fashion and has launched a pre-owned category on its marketplace. The company’s marketplace was first launched in 2022 and is now present in 30 European countries. More than 200 pre-owned items can currently be found on the marketplace under the label ‘Yoox pre-owned’- mainly from established luxury brands through resale partners.
On its website the company states that its pre-owned section has been created to give new life to apparel and accessories with the promotion of circularity in mind. The main target is to reduce environmental and social impact. Valentina Visconti Prasca – the company’s managing director – states that the pre-owned collection is an opportunity for customers to buy special limited edition and vintage pieces from their preferred designers. Apart from that, it also allows them to give pre-owned products a second life.
