During the past few years, the cleaning and care of couture clothing has been growing considerably in the US. In order to be successful in this line of business, drycleaners need to deal with both garments and their owners. In a recent interview published in a US trade magazine some cleaners revealed the essence of achieving success with this service. CINET provides a short overview of their input:
Although the equipment for cleaning couture clothing might be the same as what is used for everyday garments, business owners have to consider whether their equipment should also be used on items worth thousands of dollars. One should also realize that maintenance of the equipment is important and the area around the equipment should be clean. Preparing garments before using the equipment – for instance taking the buttons off and putting them back later – is also vital and at least half the items need to be hand-cleaned. Once the cleaning is done, finishing requires a gentle hand.
Finally, dry cleaners and their staff need to know what couture means, understand the corresponding lifestyle and should be able to reassure the people who are wearing these types of items. In short, you have to convince them that they can rely on your ability to process their garment with utmost care.
