Recently, The European Fashion Alliance (EFA) held its first political fashion round table in Brussels. The central topic was the Alliance’ positioning to the upcoming European legislation of the Ecodesign for Sustainable Products Regulation (ESPR) and the accompanying obligation of a Digital Product Passport (DPP).

First of all, The European Fashion Alliance places creativity at the heart of its ambition, considering it as the driving force behind the industry’s innovation power. By fostering an environment that presents and supports creativity, the alliance aims to elevate European fashion on social and political level as source for solutions. Although the organisation acknowledges and supports ESPR, it also remarks that durability is indeed a vital aspect of sustainability, but it should be regarded in a more holistic way, EFA stated. Furthermore, durability is based on consumer behaviour and care towards the product, but it is fully linked to the products’ quality, reusability and reparability. Consequently, reparability must be promoted and made more attractive to consumers.

Finally, the organisation announced the first European survey “Status of European Fashion”. The survey serves as basis for an industry report that will be presented in Autumn 2023 at the next EFA-Conference, to which decision makers of the European fashion industry and EU policy maker will be invited.