An innovative web application now enables independent, flexible, and digital fitting when selecting workwear. By using start-up Sizekick’s AI-based technology – developed together with Hohenstein –  textile service provider Elis has started to offer its customers personalised size recommendations based on individual body measurements.

The company’s partnership with the start-up and the use of its AI-based technology can be considered  an innovation in the workwear industry. Sizekick’s artificial intelligence not only analyses a user’s exact body measurements, but also the selected item’s fit. For these analyses, Sizekick relies on the expertise of Hohenstein. This company has been supporting companies in the clothing industry for more than 75 years and has extensive know-how in the testing, certification, research, and development of textile products.

The web application implemented by Sizekick in collaboration with Elis uses a two-stage process to determine the right size for the web shop’s customers.  First, realistic body shapes are suggested and selected using the BodyFinder. Then, sizing is completed with the BodyScanner, a video-based body scan using a smartphone camera. The data is transmitted anonymously, so only the correct clothing size is sent to Elis, and the entire user-friendly sizing process only takes a few minutes.