Working from a beach or a far-away mountain on the other side of the world instead of the office… an increasing number of workers have decided to take this step and find ways to combine word and adventure.
The negative impact of COVID-19 on international tourism mobility caused two opposite types of discussion: one on how to return to “normality,” and another on how to remodel this crisis into an opportunity for redesigning tourism. Mobility restrictions have led to an increasing number of digital nomads – professionals who use digital technology to be able to develop both a professional and a social online and offline lifestyle, while travelling.
Because of the rapid growth of digital nomadism, various destinations have refocused their marketing strategy and present themselves as “digital nomad-friendly” destinations, with ideal conditions to live and work. Urban spaces were the first to react to this new demand due to existing infrastructure standards, with rural territories – considered as isolated and safe areas – entered the game later due to the increased need for escaping the pandemic’s effects. This new segment of tourism is trending. It requires a new concept of mobility that challenges the conventional tourist profile and offers new opportunities both for rural and urban destinations.
