True entrepreneurs develop a sense for new business. Also in changing markets, entrepreneurs follow new directions and invest in new opportunities. Participation in this Global Best Practices Awards Program has proven to be a fantastic tool to focus on optimizing your business performance. Over the last 10 years 750 professional textile care companies participated and achieved to be rewarded with an “Official PTC NOMINEE Certificate for performing their services according to (inter-) national standards of Best Practices. Delivering the Best Quality and the Best Sustainability at low cost.
International research proofs over and over again that high quality in PTC processing and services are the most important business factors. So all participants are “WINNERS” in and for the industry, because they provide services where customers and societies can rely on.
WINNERS Demonstrate their Success
PTC companies who communicate their participation and success have demonstrated to be even more successful. Please find below some examples of companies who have done that with GREAT extra SUCCESS. They received great PR by television, radio, country journals, social media, clients, etc, etc. Where the industry normally is not recognised by these media at all, all of a sudden main stream MEDIA Attention with an exposure of millions of contacts was realised.
An excellent PR for the industry and for sure this supported also the turn over of the companies directly involved.
How Lavans gained as Overall Award Winner ITS 2022
October 21st, 2022 was a day to remember for all related to the Lavans company. Lavans believe their employees are their most important asset. After winning the GBPA 2022 ITS Overall Award in Milan, this was strengthened as never before. The Lavans Team gained confidence and were proud as never before and professional marketing resulted in a boost of customer and society appreciation. A recognition nobody at lavans expected when participating in this CINET Global Award Program.
Preparation
August 2022, two months before the Milan event, the complete Lavans staff of 250 colleagues were notified that the company was participating in the GBPA 22 competition via an inspiring card and their internal website. The Lavans CEO, Mr. Tristan van der Waart explained with a video message the GBPA objectives and methodology and expressed their ambition to go for the highest scores. Some days before the competition the complete staff was informed how they could follow the Pitches of Lavans and their competitors ONLINE. The last part of intensive and exiting internal dialog for the best performance in Milan.
The young generation
The full management Team of this Family owned company travelled to Milan to do the Pitch October 21st. After a long day waiting, finally at the GBPA 22 Ceremony the announcement came, unexpectedly: OVERALL WINNER!
Immediately after the presentation of the good NEWS congratulations came in from employees, business colleagues, customers, friends, etc., etc. Numerous e-mails kept on coming in, also in the weeks thereafter. The management organized a series of festivities and everybody wanted to know how Lavans managed to win this Award. Which was to a large extend about the exceptional teamwork of Lavans and their philosophy in self-regulation. But this was only the start.
“Together we are Gold”
An intensive PR of being the World’s best Industrial laundry was actively organized via mailings, documentation, adverts, social media, banners, signing, outdoor signings, etc., etc. This was repeatedly done over months. Editorials and free publicity kept on coming for months and in this period marketing campaigns were developed.
“Operation Willy Wonka”
After this first period, early 2023 operation “Willy Wonka” was launched. Over 6.000 Candy packages were distributed by the service staff to all customers. On the label the slogan “Together we are gold” invited customers to comment and give their experience via a QR-Code to the Lavans website. Hundreds of customers sent their messages, flowers and congratulations over a period of several months.
“Turn & Win”
The next campaign was an invite for customers to turn the wheel of Fortune and win a prize. The service staff during their routes offered this to their customers, who could win a price like a free doormat, candies, or a Lavans table football game. The campaign is after 12 months still running and resulting in an excellent atmosphere of communication. The next campaign is called “Golden Vision” and will start in a few weeks.
The question was of course also what the impact of winning the Global Overall Award was on the Lavans turnover and profit? The CEO of Lavans, Mr. Tristan van der Waart responded with a “Big Smile”.
