Seventeen years after its foundation, the Spanish fashion brand Ecoalf has introduced a fully circular denim jeans collection. The company claims a reduction of carbon emissions by 90 percent, use of energy by 70 percent and use of 30 percent less water than traditional dyeing processes.
Each denim item in the collection is made of a blend of 65 percent regenerative cotton and 35 percent recycled cotton. The canvas is then dyed in Italy via the trademarked, chemical-free Smart-Indigo technology, which employs electricity to turn indigo powder into liquid dye. Cooperating with leading denim manufacturer Jeanología, the denim pieces are laser- or ozone-finished, replacing the traditional chemical- and abrasion-based techniques or use of pumice stone, resulting in a considerable reduction in water consumption. In order to provide a fully recyclable collection, the garments have no zippers and the only hardware — metal buttons — can be unscrewed. It makes the pieces mono-material products that are easier to handle at their end-of-life stage.
The value-driven company offers men’s, women’s and kid’s ready-to-wear and accessories. The enterprise advocates sustainability as its mission and aims to achieve carbon neutrality by 2030. The brand reports to operate 14 stores globally, including the recently opened units in Biarritz, France; Florence, Italy, and San Sebastian, Spain.
