Nora Nealis – the long-time executive director of the National Cleaners Association (NCA) in the US – recently died at the age of 70. Before her positon at the NCA, Nealis started her career at Diversitron, where she sold and repaired equipment for dry cleaners.
According to an NCA statement, this experience allowed her to gather “invaluable insights and expertise,” and served her well in leading the organization. Environmental concerns in the drycleaning field were a leading focus point for Nealis and she “passionately advocated for the responsible use of perchloroethylene (perc).”
Nora’s diplomacy and foresight were essential in harmonizing industry and governmental goals based on “masterfully navigating environmental concerns while safeguarding the interests of countless small businesses.” The organisation’s statement continues that these efforts will be part of her lasting legacy.

























