In the US, the Coin Laundry Association – an active network of laundry owners, distributors and manufacturers. – has recently launched its newly-branded publication – Full Cycle Magazine. Although having a new name and new look-and-feel, the medium target remains the same:
Serving and informing laundromat industry professionals in their profession.
The new publication follows the association’s rebrand last year and is to respond to a changing publishing world as well as a changing audience. It can be compared with a laundromat at a top location and loyal customers, but some aging equipment on the floor. At some point it is time to update and upgrade with the latest technology.
The new title is developed to reflect the professionalism and progress of today’s laundry operator. The new name signals its intent: to thoughtfully examine — and elevate — every aspect of the self-service laundry business. The aim is to deliver richer stories, sharper insights, and smarter analysis in order to operate in a changing marketplace. Future content strategy will include multichannel offerings that deliver real value to readers, viewers, and listeners, since they seek meaningful content, real connections, and transparency from the sources they trust.
