At the BÖWE event in Sasbach, Dr. Jörg Schwerdtfeger from BÜFA discussed their long-standing collaboration with BÖWE and shared insights into their future direction. The conversation revolved around BÜFA ‘s plans for growth, innovation in product development, and their vision for international cooperation.
Focusing on Europe and Expanding Horizons
BÜFA, known for its comprehensive chemical solutions for the textile cleaning industry, has set its sights on expanding its presence in Europe. “Our direction is clearly towards Europe,” stated Dr. Schwerdtfeger. “We are focusing significantly on the aqueous sector, including laundries and wet cleaning. While we will continue to keep textile cleaning in focus, our primary target in Germany is large laundries.”
BÜFA also aims to maintain and expand its existing markets in Asia, particularly in China, and to explore opportunities in the USA and Canada. However, the immediate focus remains on substantial growth within Europe.
Embracing International Collaboration
BÜFA believes that international collaboration is key to development and market growth. “We believe that international cooperation is the key, even though there are already major players like Christeyns and Ecolab.”
The company sees potential not only in Germany, but also in neighboring countries such as France, Austria and Switzerland. While the textile cleaning sector may experience some stabilization, BÜFA anticipates considerable growth in aqueous washing and wet cleaning.
Post-COVID Opportunities and Industry Engagement
The BÜFA team expressed enthusiasm about re-engaging with customers and industry peers post-COVID. “It’s great to have the opportunity to speak with customers again after COVID,” Dr. Schwerdtfeger commented. “Events like this are invaluable because they bring together a diverse group of producers, manufacturers, and competitors in a more intimate setting.”

























