Welcome to Malmö was the title of environmental director of Malmö Rebecka Persson’s introduction on what is going on in the Öresund region’s center. The various projects that the members and Tvätteriförbundet are involved in were updated by Anne-Charlotte Hanning, RISE: “Upstream measures at an industrial laundry for mitigating microplastic release into the wastewater and impact at the waste water treatment plant” as well as Julia Ronkainen and Roos Mulder, Wargön Innovation and The Loop Factory: Texchain3. Additionally. Rickard Gegö gave an insight into their journey of change and future goals. Many smiled in recognition at the TV-program Swedish Truckers, who really put the Swedish trucking industry on the map.
Communication
Communication professionals Anton Ewetz and Petter Edström from Explainer talked about how you can easily make information available yourself in a fast and brand-secure way. All through the Explainer Hello tool. Christer Bäcker – Tvätteriförbundet´s valued energy expert and advisor to many in a rapidly changing world ended the morning.
New Business & Inovation
After lunch, Thomas Borg – Sales and Customer Service Manager Sysav Industry took over and talked about Siptex, which was established in Malmö – the world’s first automated sorting facility for textiles. This linked directly to the autumn meeting in 2019 where IVL- Swedish Environmental Research Institute and Sysav presented the planned project. Now the plans have become reality and this is an important link in the industry’s sustainability agenda.
Good atmosphere
Popular, festive, crowded are usually used to describe successful events. Rickard Gegö, CEO of the Swedish Association of road transport companies highlighted the buzz during the break, the good atmosphere and the size of the meeting. Just the “Ballroom” Scandic Triangeln is a repeat favorite that always delivers. There were roughly 150 participants on site. The highlight of the day for many was the political legend of the Christian Democrats Alf Svensson’s “interesting people I met”. A long political life that began as youth chairman in 1970, party leader in 1973, member of parliament in 1985, govt minister in 1991 and member of the EU parliament in 2009. The speech ended with him playing the harmonica to the undisguised cheers of the audience.
Exhibition
At the same time as the meeting, the industry exhibition with 30 showcases was taking place and from 2.30 p.m. it was just exhibition. The good atmosphere with many discussions continued until 6 pm. After that, close to 100 people gathered for the dinner, which, like the food earlier in the day, received top marks. So for all, inspiring personal encounters with a focus on profitable business development.
