In the US, Tide Services – franchisor of Tide Laundromat and Tide Cleaners brands – has signed a 50-unit franchise agreement with CMG Companies – one of the major multi-unit franchise operators in the country. The agreement advances Tide’s expansion in the country’s Southwest.

The contract leans on the franchisor’s drive in modernising the laundromat experience with smart auto-dispensing washers, premium detergents and streamlined services designed for convenience and efficiency. Andy Gibson, CEO at Tide Services: “With CMG’s proven track record in multi-unit franchise development, they are the ideal partner as we scale our footprint and redefine the laundry experience. This agreement underscores our commitment to delivering efficient, high-quality laundry solutions to more communities and reinforces the strength of our franchise model.”

Headquartered in Dallas, CMG Companies operates over 500 franchise locations across multiple industries, including quick-service restaurants, retail and hospitality. Navin Nagrani of CMG Companies stated: “By combining Tide’s cutting-edge technology with our expertise in multi-unit operations, we’re bringing a smarter, more convenient laundry solution to market. This partnership represents not just a business opportunity, but a chance to modernise an essential service for communities nationwide.”