The Coin Laundry Association – a major trade organization for the vended laundry industry in the US – has updated its branding, including its name. It is now known as simply “CLA,” with each of the three letters signifying an action—connect, learn, advocate—that the organization intends to enable for its 1,500 members. The organization has been rolling out the refreshed name and brand look across its social channels and email communications to members. The new branding will replace the previous look and feel throughout the year.

Founded in 1960, the association has empowered thousands of store owners, investors, manufacturers and distributors to successfully deal with industry shifts, from the dramatic rise in cashless payments to the demand for value-added services like wash and fold.

There will be no changes to the market insights and opportunities the association provides its members, such as white papers and training kits focused on best practices, exclusive discounts on solutions vetted by CLA, advocacy efforts at the state and federal levels and in-person events such as the upcoming Wash-Dry-Fold Workshop. CLA’s offerings will bring updated content designed to keep members ahead of trends and other factors that impact their businesses.