The hospitality industry is confronted with a new era of wellness as a result of the increasing focus on surviving today’s environments. Travellers pay more attention to their health and wellbeing and the industry has reacted with solutions aimed at improving the guest experience. The Global Wellness Institute expects wellness tourism expenditures to be booming by 2025, as well as new trends in health-related tourism.
For instance, wellness trips that focus on holistic well-being such as yoga retreats have become popular and with the growing trend of intermittent fasting diets, fasting clinics are gaining momentum. Some hoteliers are responding to this trend by offering more eco-friendly travel and vegan hotel stays. Another trend is based on having quality sleep and is addressing sleep deprivation in our society. Hotels are developing concepts for guests to enjoy the best sleep of their life.
Medical tourism has been popular for ages and keeps on influencing the health and wellness market. More and more travellers will take a medical trip for treatments such as cosmetic surgery, reproductive health, dental and orthopaedic. Consequently, numerous countries and companies acknowledge the impact of these trends and develop their tourism economies and offerings in this new direction.
