Statistics not only catch attention, but could also deform a conversation and risk undermining serious solutions, according to Lutz Walter – Secretary General of Textile ETP (The European Technology Platform for the Future of Textiles and Clothing).

In recent years, headlines have painted the fashion and textile industry as one of the planet’s greatest environmental evils. According to Walter, many of these widely quoted statistics could be reconsidered. In a series of LinkedIn posts, he examines some of the most common myths, such as about fashion’s global emissions, the circular economy’s value, textile waste, brand incentives, garment wear, clothes for future generations, natural versus synthetic, and driving polyester’s growth.

Walter’s vision reveals a more nuanced picture of the industry’s impact and future and his myth-busting is not a defence of the industry, but a plea for accuracy. By debate in real numbers and rigorous analysis, the industry can better target its efforts – whether in reducing emissions, cutting waste, reforming incentives or innovating with fibres. Or as Walter states: “Let’s retire zombie stats and design for high-wear, long-life basics backed by transparent numbers.”