The cleo Drum is an insert that converts any industrial washing machine into a professional shoe washing machine in seconds, no new machine, no additional space required. A special foam construction cushions the fall of the shoes and protects both shoe and machine, while integrated brushes use the washing machine’s own rotation to recreate manual brushing, but fully automated. Looks like the picture above;
We see this as the start of a new category: machine based shoe cleaning. Sales started a few months ago, several laundries and dry cleaners are already equipped with the technology, and we are currently in pilot projects with leading European washing machine manufacturers.
