Tim Maxwell, President of GreenEarth

GreenEarth: Mild treatments for the highest Circularity of Fashion

The GreenEarth concept was revolutionary. It helped many drycleaners to upgrade their performance to high demanding customers. Effective, gentle treatment for sensitive and fashionable garments. Delivering these items as new again.

Meanwhile, worldwide there is a network of thousands of GreenEarth cleaners around the globe. A remarkable achievement. Last month it was announced that a Private Equity Firm based in the US named Greybull Stewardship acquired GreenEarth. Greybull has invested in several cleaning franchises under their Clean Brands company, including Lapels Cleaners and Martinizing Cleaners. (see also the CINET Newsletter). Maxwell: “Under the ownership of Greybull, the GreenEarth management team will build upon the companies impressive track record with a focus on customer service, innovation and geographic expansion.”

Photo: Tim Maxwell, President of GreenEarth