Fruit Of The Loom and Recover launch sustainable & affordable T-Shirt Collection

US-based Fruit of the Loom is Fruit of the Loom is partnering with materials science company, Recover Textile Systems, S.L., maker of Recover™ fiber, to introduce a new collection of classic, unisex t-shirts.

With inclusive sizing and responsibly sourced fabric and material, each sustainably designed t-shirt is made with 20% Recover™ best-in-class recycled cotton fiber. The t-shirts will be available in eight colors, all being priced at $15. The limited-edition collection are available for purchase on the Fruit website and Amazon, while supplies last.

As explained in the company’s global sustainability plan, the new Recover™ cotton t-shirt collection is one of the ways the company works on their goal to “increase sustainable sourcing across key materials”. The plan reports specific engagements across three key pillars—People-Centric, Planet-Conscious and Product Authenticity. Recover’s recycled cotton fiber is one of the lowest-impact fibers available, significantly reducing the carbon and water footprint of the apparel produced with it.