5àsec has opened first store in United Arab Emirates in Dubai

Recently, the first 5àsec outlet located at Dubai Marina, in the heart of the New Dubai, has opened its doors. The store was officially opened by the Chairman of 5àsec UAE, Sheikh Maktoum bin Butti Al Maktoum, and Sheikh Rashid bin Butti Al Maktoum.

The opening celebration also marked the beginning of a more extensive project. As early as March, a second dry cleaning shop in Jumeirah is planned, and a third outlet is scheduled later this Spring. Vincent Monnot, President of 5àsec Group: “5àsec was created 51 years ago by Roger Chavanon. Today it is today a strong and responsible brand, with a network of 1,800 dry cleaning shops across 33 countries. Its presence in Dubai is the starting point of a long series of upcoming developments”.

Partnering with an experienced local master franchisee, 5àsec is confident in the potential of this market with innovative offering and processes in line with the local requirements of a wealthy clientele. The brand has thus set up a central production unit connected to a new logistics application in order to be able to supply its stores in record time. A new mobile 5àsec UAE App, offering a home delivery service, will also be available as of the 2nd quarter of this year.