5àsec laundry Brazil launches laundry on demand

5àsec laundry Brazil launches laundry on demand

The 5àsec laundry chain of stores in Brazil announced the launch of an online channel to offer customers different service channels and increase sales in the 457 units in operation. The project includes a new website and an application for smartphones and tablets, which will be launched in the first quarter of 2018.

The new service allows customers to access all the services offered by the brand, such as cleaning, drying and ironing garments, bed, table and bath exclusively online. Users can choose packages and schedule the collection of the pieces to be washed at the desired address. For franchisees the advantage is that stores will have a greater variety of customers if we take into account the profile of consumers, thus attracting new customers.

In 2017, the 5àsec laundry chain recorded a growth of 3.5% in revenues and 8% in the number of garments processed.