Big growth for Washmen, a laundry on demand service in the UAE

Big growth for Washmen, a laundry on demand service in the UAE

Washmen is quickly developing as one of the UAE’s most popular app based laundry & dry cleaning services. According to the company, the last year it has seen remarkable growth in the laundry space; more than 73% of its growth is generated by word of mouth. Washmen is a successful example of uberization of business models, this time in the laundry industry.

The idea behind the success is to offer competitive prices to individuals in order to have them send out items like gym clothes, linens and casual wear for cleaning. Recently, Washmen launched a Wash Everything Bag, a new service that can potentially disrupt the laundry market. For an affordable set price, Washmen customers can get all of their weekly laundry sorted and then cleaned and treated accordingly.

Customers fill their laundry into one of the colour-coded bags and schedule a pickup through the app. Washmen picks up the clothes, launders them and gets them back in two days (one-day express services are also available).