Beirholm Introduces Hotel Green Deal Network For Linen Transparency And Sustainability

Beirholm – manufacturer and supplier of performance textiles containing its BeirTex®* technology –  has launched the Green Deal Network to inform hotel guests on the journey their linen has taken until use in their room.

According to the company’s business development manager Andreas Bierholm the company is taking an innovative step by launching this GreenDeal Network. It enables a hotel guest to follow the journey of bed linen from manufacturing via the laundry to the hotel room, and further. People can pay a visit to the manufacturer, explore a laundry from the inside, and see how bed linen can be transformed into fashion bags instead of being dumped at the end of its life cycle.

GreenDeal Network has become a focus point in the company’s sustainable agenda. By bringing together transparency, environmental and social responsibility, and the circular economy, the company has created a holistic and sustainable textile solution for hotels and their guests. The solution is claimed to basically transforming the whole supply chain into one, transparent, digital journey that follows the textiles and is readily available to the curious hotel guest. To facilitate this initiative the company has entered into partnerships with several textile services companies.