Brazil, professional textile care on the rise

LAVTECH Sao Paulo is one of the most promising events in the current PTC market. The second edition took place between 24th and 26th of August and was attended by a double number of visitors and brought the most important players in the profession textile care industry together. International suppliers, represented by their distributors, introduced the latest products and innovations.

The Board of Anel, The Brazilian Laundry and Dry Clean Association. From left to right: Mr. Alberto Oliveira, Mr. Everth Alves Bonavolonta, Mr. Edson Rogerio Gonçalves da Silva, Mr. Alexandre Silva Monteiro, Mr. Othon Barcellos Correa Sobrinho and Mr. Peter Wennekes (CINET)
The Board of Anel, The Brazilian Laundry and Dry Clean Association. From left to right: Mr. Alberto Oliveira, Mr. Everth Alves Bonavolonta, Mr. Edson Rogerio Gonçalves da Silva, Mr. Alexandre Silva Monteiro, Mr. Othon Barcellos Correa Sobrinho and Mr. Peter Wennekes (CINET)

Together the well-known Brazilian effervescent vibe, the show presented attractive solutions and answers for the many starter and existing laundries for investing in new machinery, equipment and systems to set up or professionalize their operations.

The initiative of this show was taken by Anel some years ago. Now the organization was in the hands of Mr Douglas Veditti, CEO of NewBrand, supported by Anel, Sindilav and other associations. The growing visitor numbers and vivid climate of laundries and drycleaners seeking new opportunities was noted and appreciated by all participating suppliers.

Peter Wennekes attended LAVTECH on behalf of CINET and his presentation covered the latest market trends and developments in PTC, including the concept of Laundry of Demand (LoD). Also the CINET Global Best Practices Awards Program for 2018 was explained and several companies registered for participation immediately after the conference. The key topics concerning the status and challenges of the Brazilian professional textile care market, such as the scale of growth, market leadership of Elis and the penetration of new market segments. A continuous focus on the cost-efficient solutions and the need for choices whether or not to specialize and improve quality of the product and service. Digitalization and new online information technologies were also addressed as success factors.

Visit to a high-end drycleaner in Sao Paulo, offering the highest quality and service possible. The Production Manager was in charge of the tour for (from left to right): Mr. Rui Torres (Sindilav), Mr. Peter Wennekes (CINET) and Mr. Alaor Chodin (owner of Lavanderia Wash)
Visit to a high-end drycleaner in Sao Paulo, offering the highest quality and service possible. The Production Manager was in charge of the tour for (from left to right): Mr. Rui Torres (Sindilav), Mr. Peter Wennekes (CINET) and Mr. Alaor Chodin (owner of Lavanderia Wash)

CINET visited several Anel members to discuss needs and practical issues in operations. These company visits offered a broader perspective and demonstrated the spirit in which the PTC companies are evolving in Brazil, both in terms of quality and the level of technology applied. Market leaders Elis expanded rapidly in Brazil and other countries in Latin America. Their largest plant, Atmosfera, was acquired 10 months ago and runs on state of the art technology. Atmosfera is producing 600-800 tons a week in healthcare, hospitality and workwear and is the largest location among over 100 locations acquired in the last couple of years.

Lavem Casa. Mr. Fabricio Sucupira developed a new Laundry on Demand setup, powered by LaundrApp, starting in two cities in Brazil , focusing on rapid laundry wide coverage.
Lavem Casa. Mr. Fabricio Sucupira developed a new Laundry on Demand setup, powered by LaundrApp, starting in two cities in Brazil , focusing on rapid laundry wide coverage.

 

Company visit at Lime Locker. Mr Geraldo Luiz Yoshizawa explained his operations in drop-lockers and online services.
Company visit at Lime Locker. Mr Geraldo Luiz Yoshizawa explained his operations in drop-lockers and online services.

In the conference, as well as the company visits, trends were discussed, as well as improved cost-efficiency, scale of growth, niches of specialization, new attractive innovation and digitalization. The meetings were facilitated by ANEL, the Brazilian Laundry Trade Association and CINET’s partner in South America for over 5 years, as well as Sindilav, The Trade Union Association of Sao Paulo.