British Survey Reveals Public Concern on Hygiene

According to a research conducted by infection control specialist JLA, 87.6 per cent of British people consider it important that a business does have a good reputation for infection control and hygiene. Almost two-thirds of the population (65.1 per cent) will boycott restaurants, bars, pubs or hotels with a poor reputation for hygiene and infection control.

More than one in three (34 per cent) would never use businesses again that violate the rules, and they would tell as many people as possible – via word of mouth and social media. The survey also revealed that 77 per cent of the public hold greater concerns about public hygiene than a year before – attributing this change directly to COVID-19. Four out of five customers (80.5 per cent) also report that concrete and visible proof of businesses prioritising hygiene and customer safety, such as an industry accreditation mark, would be reassuring.

JLA CEO Ben Gujral commented that the past year has shown the consequences for companies that do not stick to the highest standards in infection control. As well as it has created growth opportunities for organisations that do invest what is needed now to reassure worried customers.