Clean Business Forum Tokyo; Japanese Turn Around!?

Photo above: Julie Lijun, GM of Fornet, Mr. Masashi Shimenoki, President of JTCI and Mr. Peter Wennekes, President/CEO of CINET at the Clean Business Forum

Tokyo – At the yearly organised Clean Business Forum this year the Japan Textile Care Institute, presided by mr. Masashi Shimenoki, was invited by the organiser to set up a Business Forum on Professional Textile Care. Mr. Shimenoki is widely appreciated in the Japanese textile care industry for his dedicated work on improving cleaning technologies and setting up the Japan Textile Care Institute, especially for encouraging high end Fashion Care.

Huge market growth
Mr. Peter Wennekes, CINET President/CEO, presented a key-note speech on “The Exciting World of Professional Textile Care (PTC)”. In a declining market for drycleaning in Japan the perspective for professional retail and industrial textile cleaning is huge, like in most other countries in the world. Question is: can the industry make a turn around and invest in these new opportunities. The changing markets are there, but require a complete new approach to meet the needs of new (young) customers.

A well attended Clean Business Forum in Tokyo on Professional Textile Care

Customer values
Mrs. Julie Lijun, Fornet General Manager, explained how Fornet is adapting to these changing market demands and organising themselves with dedicated and advanced digitalized systems to meet individual market demand with professional services and acquire new customers in the middle and top end of the Chinese market. Core values for personnel, stakeholders, management, suppliers, partners, but most of all clients were explained in detail. The keys for successful business.

Professional demonstrations at the booth of JTCI on advanced spotting and restoration

Innovation & advanced services

Mr. Masashi Shimenoki, President of the Japan Textile Care Institute, demonstrated the development of the Japanese industry and explained initiatives of the institute to support the Japanes drycleaners in advanced services and new technological solutions to make a turn around in the market and develop new services for current markets and new clients for creating market growth and a new perspective for the PTC industry.

International brands like Electrolux presented their innovations

Clean Business Forum

This annual show turned out to be an excellent meeting point for professionals in the industry. Vistors from Japan, but also from China and other countries in the region provided good opportunities for networking and exchanging information in a relaxing atmosphere. Major international brands in the coin laundry sector presented their innovations. A wonderful event that will be organised in Osaka next year.

Sankosha demonstrated advanced finishing