A group of NETEX member dry cleaners discussed these days how modern (online) marketing for professional textile cleaning. Objectives are developing tools and guidelines how to set up a digital marketing strategy for their own business.
This is a topic that no longer can be ignored in modern society, hence some inspiring discussions. Apart from knowledge dissemination on how to set up a digital marketing strategy the group discussed current marketing practices and efforts. What is marketing for your company? Why did you set up the website the way that you do? Is your website actually in line with your company values and business goals? From a practical perspective many tips and tricks were discussed which created a most motivational setting for participants to develop their own business the very next day. NETEX association who organised the meeting will facilitate further initiatives later this year.
