Electrolux creates GM Role for UK & Ireland

Electrolux has promoted Luke Harding to the role of general manager UK and Ireland. In this role he will benefit from his thorough knowledge and understanding of the company’s UK & Ireland business.

Harding has more than twenty years of commercial experience in sales, marketing and operations roles across a variety of sectors, and a proven track record of success with global brands. He succeeds Peter Spencer who has been promoted to a role as vice president within the European business.

Spencer comments: “Luke’s enormous contribution to the commercial team within the Electrolux UK and Ireland business made him the perfect candidate to take on the general manager role. He will play a vital part in building AEG and Zanussi’s strong growth record, thus increasing our market share and contributing to Electrolux’s upwards trajectory. With the addition of our Better Living Programme, I’m excited to see how the organisation’s commitment to sustainability in the UK and Ireland is shaped under Luke’s visionary direction.”