Germany-based start-up WaschMal receives follow-up investment by Miele

Why can one order his pizza online in every village, but can not find a comparable service for his laundry? Stefan Büssemaker wondered  – and founded the online service WaschMal. The start-up not only focuses on the big cities, but also wants to offer the service in the countryside. Büssemaker is now working with more than 200 local partners to reach customers in 1,314 cities where the company already offers its services. The supply of entire office complexes will be the next goal to achieve.

For customers, WaschMal advertises with transparent prices and competent support of the trained service staff. Partner-Reinigung also promises the advantages of a cooperation: through a digital access to the customers, they have the opportunity to expand the customer radius. In addition to a personal contact person, WaschMal provides a management and driver app solution for the planning of journeys for dry cleaning.

The Miele Venture Capital subsidiary had already joined the company as a shareholder and, after a test phase, the washing machine manufacturer wants to increase its investment further. With the support of this family-run global player, the young Cologne-base company will be able to expand its services nationwide.