H&M Expands Online Presence in Russia

As a result of H&M Group’s ambition to market its brands globally, five more brands – COS, Weekday, Monki, & Other Stories and ARKET – will become available online in Russia as from this autumn.

H&M has been available to Russian online customers since 2015. According to Anna Attemark, the  company’s Head of Portfolio Brands, Russia is an important market that holds substantial potential for H&M. The brands intend to launch a new ecommerce site offering for customers in Switzerland after the launch in Russia is completed.