Innovation in the hospitality sector

The pandemic also presented hospitality professionals with serious challenges. They needed to be creative to maintain their activity and to encourage people to stay in hotels. Thanks to keywords such as  ‘inventiveness’ and ‘adaptability’, some totally new ideas emerged. We would like to share some inspiring examples with you:

Ibis budget hotels made their hotels places where it is good to practice sport with the minimum of accessories possible, a simple towel, steps or a bed are perfect equipment to start a sport session. Pay Your Day is an initiative of MOXY Bucharest Old Town. Hotel rooms could be booked at a price equivalent to the number of the day on which the booking was made. Novotel’s offer ‘dinner avec les poules’ was launched following the French government’s announcement of a 9pm curfew.

And there was more: Deutsche Hospitality launched a new high-end lifestyle concept – House of Beats – inspired by local fashion, music, pop art, street art and the cultural scene. The first two hotels under this brand will be located in Hamburg and Milan.  Dream Drive Discover Delight is the Indian Hotels Company’s initiative, aimed to encourage families and groups of friends to (re)drive in their own vehicles to one of the group’s hotels by promoting activities, scenery and culinary offerings.