Jeans Can be Produced in a More Sustainable Way

Jeans are one of the most polluting items in the fashion industry. To water the cotton plants on the plantations and to dye the yarn, about 7,000 liters of water is used in addition to smelly chemicals. And all that for the production of one pair of jeans. With more than 2 billion jeans sold annually, the impact of recycling jeans and using organic cotton can be huge.
Bert van Son owns the jeans brand Mud Jeans. When he founded the company in 2012, he realized – after years of experience in the clothing industry – that things must and can be done differently. He indicates that he and his company want to be responsible for the product they bring to the market.

Together with his team, Bert transformed the company into a pioneering and circular fashion company. For the production of one pair of their jeans, the company saves 6,419 liters of water, through water recycling plants and the innovative washing techniques of the factories. Furthermore, every MUD Jeans is recycled after use to prevent the sustainable raw material from ending up in the waste heap. In 2013 he introduced Lease a Jeans-Model and through fair production he also wants to consistently put the principles of the circular economy into practice.