Laundryheap acquires Laundrapp to secure position as market leader

Laundryheap, the UK’s largest on-demand laundry and drycleaning service, has acquired competitor Laundrapp from Inc Retail. The deal, the terms of which remain undisclosed, follows a steady expansion of Laundryheap’s market footprint since it was founded in 2014.

Laundryheap was founded in London by Deyan Dimitrov, Mayur Bommai and Ruxandra Lica and now operates across the UK and 10 additional international markets, including the US, Singapore, and the UAE. Unlike competitors, the Laundryheap team bootstrapped the business for the first three years, refining their model and plotting a path to sustainable growth, before raising their first VC capital in 2017.

CEO of Laundryheap, Deyan Dimitrov
CEO of Laundryheap, Deyan Dimitrov

Since then, Laundryheap has focused on building out its global footprint and expanding service offerings for both consumer and B2B markets. This has included brokering key laundry partnerships with Holiday Inn, Premier Inn, JustEat, UnderTheDoormat, Ibis, and Best Western. In 2021, the company saw growth of over 300 per cent.

All Laundrapp customers will now benefit from Laundryheap’s 24-hour pick and return service. Users will also receive a more eco-friendly service; Laundryheap recently invested £2.5m in an additional 200 e-cargo bikes, radically expanding its ability to provide UK customers with a faster and more sustainable delivery service.

Deyan Dimitrov, CEO and founder of Laundryheap, comments: “In 2014, on-demand laundry and drycleaning became a hugely competitive space almost overnight. At Laundryheap, we did our best to keep our heads down and stay out of the fray. Instead, we bootstrapped the business and iterated the model until we were confident

that we could scale-up the offering in a sustainable way. Only then did we raise a strategic amount of venture capital investment.

“This mindful approach is a philosophy we have maintained ever since and over the last eight years we’ve gone from strength to strength, including launching successfully across a range of international markets. The acquisition of Laundrapp is a testament to the resilience of our model and ongoing demand for high-quality, reliable on-demand laundry services. We’re delighted to be expanding our UK footprint by welcoming Laundrapp customers and partners onto the Laundryheap platform.”

Laundryheap has raised £7m in funding to date, from both VCs and angel investors. The business employs a team of 80 people.