Master PTC Business Challenges With a Master Training Program: 100% Online (RTC), by Masashi Shimenoki

CINET presents a new and original Professional Textile Care course format aiming to strengthen their practical skills for the Retail Textile Cleaning professionals that want to integrate Best Practices in their operational activity. The full-module online session of PTC Excellence are presented by Mr. Masashi Shimenoki (Japan).

The course is aimed to managers, supervisors and professionals of Retail Textile Cleaning (drycleaning and wetcleaning) companies


Courses’ content.  (6 courses // 90 minutes per course):

  • #1 Natural fibers
  • #2 Man made fibers
  • #3 Finishing
  • #4 Wearing Care
  • #5 Storing Care
  • #6 Cleaning & Care Labelling


Practical Info:

  • Start: April 2021. Further info will be available. The course will take place on a (bi)weekly basis
  • Environment: online streaming
  • Exams: June 2021*
  • Language: English
  • Fee for full module = Euro 325,-
    • For 1st course registration: Euro 100,-
    • 2nd course registration: Euro 75,-
    • 3rd course registration: Euro 50,-
    • 4th course registration: Euro 40,-
    • 5th course registration: Euro 30,-
    • 6th course registration: Euro 30,-
  • Special discounts
    • For 2nd participant – 10% discount
    • For the 5th participant – 25% discount
    • CINET Members – 15% discount
  • Bonus: 3 months access to WOPCOM International database
  • Excellence Certificate RTC

*) depending on Corona participation

Interested? Please contact CINET Secretariat by email ( or by phone (+31344650430)


About Mr. Masashi Shimenoki

Mr. Shimenoki has been active as a PR planner for major companies and public institutions since 1980. In 1984, paying attention to the consumer trouble of dry cleaning, which had become a social problem, with the aim of disseminating the knowledge about new textile materials and fashion processing to consumers and the dry cleaning industry, he launched a tabloid newspaper called “The After”. Ca. 500,000 copies of this monthly tabloid were distributed from ca. 10,000 dry cleaners all over Japan.

Through this experience, Mr. Shimenoki felt the value of high fashion and the importance of maintaining and restoring it. Later this came up with the idea of Professional Textile Care.  Modern apparel fashion products always use new chemical materials and avant-garde processing expressions. However, the absence of an industry aimed at cleaning and care technologies that take into account the characteristics of these clothing products will only promote waste of resources. Professional textile care is a new industry that seeks to integrate knowledge and technology to support consumers in a sustainable manner so that they can continue to attach high-value and high-quality clothing products.


Book: “Knowledge of Textile Care”

Recently, Mr. Shimenoki wrote the book: “Knowledge of Textile Care”, dedicated to explaining to customers the value and to increase the awareness of the experience of Professional Textile Care. This easy to read book illustrates the value and experiences consumers perceive what professional textile cleaning is performing according to International Standards of Best Practices.


Lifetime award in 2020

The GBPAP2020 Lifetime Award was granted to Mr. Masashi Shimenoki. This prestigious trophy is awarding his outstanding carreer and a remarkable contribution for the Japanese and global Professional Textile Care industry.