NETEX (The Dutch Dry Cleaning Association) celebrates 100 years

On January 27, 2019,  NETEX (The National Dry Cleaners Association in The Netherlands) celebrates 100 years ago of representing the interests of the Dutch Retail Textile Cleaning companies. Various special activities are planned throughout the whole year, including promotional actions and an intensive PR campaign that is planned in order to strengthen the image of the entire sector and underline the NETEX Quality Guarantee to customers. The entire campaign’s slogan is: “NETEX: 100 years of Professional Textile Cleaning at its best!”

In addition to a publicity campaign that the members can use, NETEX has set up a program of activities aimed at customers, end users and stakeholders. The kick-off will take place at a New Year’s drink on January 15 in Houten (The Netherlands), where the annual program will be briefly explained.