NETEX’s Communication Initiatives During The Dutch Lockdown

NETEX (The Dutch Dry Cleaning Association) is responding to the market dynamics related to the context in which the Professional Textile Care industry was be appointed as an essential sector during the lockdown in The Netherlands. Following a recent fast increase of the Covid-19 cases in the country, the Dutch Government has imposed a strict lockdown from 15 December until at least Tuesday 19 January. The Retail Textile Cleaning and Industrial Textile Services companies are considered essential during this lockdown period.

NETEX’s communication on this topic included press releases, social media, direct mailing and newsletters, being focused on the superior sustainability (3-5 times higher), hygiene and convenience of the Professional Textile Care industry over the domestic washing.


The social media post of NETEX