New odour control technology, favorable to frequent washings

As a result of a partnership with HeiQ, a Swich speciality textile effects company, the American outdoor clothing brand Patagonia will add a new odour control technology called Fresh Tech to its 2019 autumn collection.

The new features build on a strategic research partnership between the two companies, created in order to develop new sustainable textile finishing technologies, with better breathable and durable water repellent results.

According to the producers, the new odour-preventing and odour-absorbing technologies of HeiQ Fresh Tech continue to be effective even after prolonged use and frequent washings.