Oxwash Tackles “Unacceptable Clothing Waste”

Reckitt – UK-based multinational in consumer goods with brands in the categories of Hygiene, Health and Nutrition – has initiated a strategic partnership between laundry & dry cleaning company Oxwash – and its clothes care brand Vanish.

The partnership – ‘Oxwash powered by Vanish’ – means that Oxwash is to use the new Vanish sustainable formula – Vanish 0% – in its London washing facilities to help give old clothes a new life, preventing tonnes of clothes from beind dumped. Nine out of ten pieces of clothing end up there long before they should and up to 70 per cent of clothing waste could have been prevented with better care habits. Both Vanish and Oxwash are on a mission to help clothes live longer by ending irresponsible washing for good and encouraging a circular economy.